What if you could stop selling altogether and grow your profits? With The Serving Mindset, you’ll learn how to serve, elevate your business success, and feel great about it!
Targeted to business owners and entrepreneurs who are very good at what they do but feel guilt and shame around selling and sales and therefore limit their own success and overall possibilities, The Serving Stop Selling and Grow Your Business positions selling as serving and takes readers through the process of why and how to acquire this “serving mindset” and put it into practice.
For readers who hate sales, The Serving Mindset will help you diagnose the source of the issue, understand how your mindset affects your sales directly, and discover a fresh approach to selling as serving—an essential lesson for enabling any business to explore maximum levels of prosperity.
Using case studies as well as the experience of the author and that of her professional-coaching clients, The Serving Mindset is sure to change how readers view selling, serving, and growing. The powerful insights and applications in this book are game-changers for every business owner and entrepreneur who wants to attract and secure ideal customers and premium clients while maintaining integrity to his or her own core values.
I was born and raised in Tehran, Iran. After leaving Iran at 11, we went to live in Turkey for 3 years and then my family moved to the United States where we have been living since.
I studied electrical engineering and French at university, the perfect preparation for a self-employed author/speaker/business-coach as you can agree (just kidding!) and then entered the corporate world.
In 2011, I resigned from my 12-year long career at a Fortune 100 company to start my own company, Prolific Living Inc. My husband joined our company late 2012. We've never once looked back!
Today, I am a 4-book author, speaker, trainer at universities and businesses and a leadership coach. To learn more about my work, go to www.farnooshbrock.com
"It is far easier to sell high-priced service packages than to sell low-priced hourly service rates" (3).
"The right clients are happy and willing to pay a premium for the services of a professional, and that is the smartest way to build a sustainable and fulfilling professional services business" (6).
"The great news is that we--our personalities, our likes and dislikes, our deepest selves--are not the problem. The problem is inside our head, as is the solution. The work here is all internal and on this journey of mindset exploration and adjustment, we experience internal breakthroughs. We grow as an individual first, and then as a business owner, to higher levels of self-awareness and self-understanding" (10).
"As it turns out, you increase your chances of closing every deal if you come from a place of true abundance and are totally detached from the final outcome" (33).
"Never, EVER, EVER(!), assume to know what others are willing to pay for your services, because (A) It is none of your business, (B) You can't possibility know their full situation or their level of desire for what you offer, and (C) You unfairly limit your own business possibilities" (125).
I did not like this book. It lacks backbone, it only covers the superficial level of mindsets. The author writes like a "mom telling you what to do" rather than someone whi's is creating a learning experience to get insights that can move you to action.