Sigrid Olsen My Life Redesigned: Embracing Change, Aging Gracefully and Finding Magic in the Simple Things

by Sigrid Olsen

Most people recognize Sigrid Olsen from the fashion label she launched years ago. Her career, which has spanned over three decades, is still a huge part of who she is and how she defines herself. Yet now, it’s integrated into a lifestyle that embraces the profound life lessons that have propelled her to where she is today. The catastrophes that took her out of her comfort zone gave her the impetus to redesign her life, and she’s sharing her experiences for the first time in this one-of-a-kind memoir. After multiple, major upheavals that left her gasping for air, Sigrid did what any burned-out, former-hippie, fashion executive would do…she packed a bikini and some art supplies and went to the beach. On the eastern shore of Tulum, Mexico, she reconnected with a long dormant yoga practice and lost herself in meditation until the layers of stress peeled away and she could breathe again. As Sigrid says about “That’s why they call it a practice!” And as Jane Pauley says in the “Sigrid [wasn’t] ‘forced into retirement’, she was ‘forced into ‘reinvention’.” PRAISE FOR SIGRID “Sigrid Olsen is that rare person who lives a life of creativity and entrepreneurship in seeming perfect harmony. Her memoir about her own path of art, reinvention and overcoming adversity is a gift to us all.” Dana Buchman Fashion Designer A Special Education “At first, infatuated with her clothes, then smitten with her retreats… and finally… impressed with a true appreciation and respect for the warm, talented and giving woman herself... I am happy to know Sigrid as a friend and fellow creative. Sigrid’s journey of re-invention is one that speaks to her optimism, perseverance and strength. Her story as a designer and renaissance woman is bound to inspire countless others on their paths to wellbeing and fulfillment.” Kathy Davis Creative Visionary Officer Kathy Davis Studios “Sigrid Olsen is my hero. She has dealt with physical and professional challenges with courage and resilience by healing in deeply personal ways that we can all learn from and be inspired by.” Kim Johnson Gross What to Wear for the rest of Your Life Chic Simple Book Series ABOUT SIGRID Sigrid is an artist, fashion designer and entrepreneur with over 30 years of experience in the apparel industry. Her company grew from a small, home-based business in 1984 to an internationally acclaimed fashion brand with a presence in most major department stores, specialty stores and over fifty SIGRID OLSEN boutiques across the U.S. and Canada. Her company was acquired in 1999 by apparel giant Liz Claiborne Inc. where the business enjoyed several years of phenomenal growth until it was discontinued in 2008. Since that time, Sigrid has emerged as a lifestyle-driven thought leader, with a focus on creative wellbeing. In 2009, she established her unique art & yoga infused Inspiration Retreats, and she has personally hosted dozens of small groups of women in locales around the world, including Tulum, Mexico, Tuscany, Provence, California and Florida. Sigrid’s story has been featured in many major publications including the New York Times, Women’s Wear Daily, Wall Street Journal, O The Oprah Magazine, More Magazine, Boston Globe, Sarasota Magazine, and Coastal Living Magazine, as well as on radio and television. As a designer with an enduring customer base, Sigrid has inspired her audience through a relaxed, upbeat approach to fashion, an inherent love of textile design, and a remarkably close connection to her consumer. Today, Sigrid’s company has evolved into SIGRID New Designs for Living. This umbrella encompasses all aspects of design, as well as a personal lifestyle focus on health and happiness that resonates with women everywhere. Sigrid resides and works out of her home studio on Siesta Key in Sarasota, Florida.

314 pages, Paperback

Published May 15, 2018

Reviews

[Judith · Rating 4 out of 5]

As I spent a week in January at one of Sigrid’s retreats in Tulum Mexico I was excited to read her story. She has had an amazing journey to get where she is today. She is a warm, open, kind person and I think she has found her passion and is doing it successfully. I’m glad I have had the opportunity to know her.