The Smart Start Up: Fundamental Strategies for Beating the Odds When Starting a Business

by Tom Hopkins, Omar Periu

"Start and build a high-profit business, choose exactly the right product for you, outsell your competition, and put yourself onto the road to riches" (Brian Tracy, New York Times-bestselling author).The Smart Start Up helps readers start strong and stay strong in the early phases of growing their businesses, providing fundamental strategies for beating the odds. With this information, entrepreneurs will be able to reach the success level of their dreams--whether that's to create a legacy for generations or to follow the build-and-sell-it road to success.Within these pages, Tom Hopkins and Omar Periu delve deeply into the nuances of business ownership both on the practical and emotional side of things. They will help readers avoid some of the most common pitfalls entrepreneurs face. Readers will learn how to establish a compass they and the rest of their teams can rely on to guide business decisions going forward. Topics covered self-analysis as an entrepreneur; how to evaluate a business idea; how to choose the best structure for a business, including working with legal and accounting professionals; business communication skills; hiring and managing team members; prioritization; selling skills; marketing strategies; negotiation skills; and how to keep clients happy long term."Own this book and you'll have the opportunity to be guided to your own success by two of the best and proven teachers in the business." --Bob Burg, bestselling coauthor of The Go-Giver and The Go-Giver Influencer"Inside the pages of this masterpiece, you'll get the formula for success that gives you the winning edge in the hyper-competitive marketplace." --Jeb Blount, CEO of Sales Gravy and author of Fanatical Prospecting

171 pages, ebook

Published July 3, 2018

Reviews

[Thilina Yapa · Rating 5 out of 5]

This is the first book I’ve read specifically targeting start ups. Eventually it became the fastest read book for me. I specially loved the sales part. Being a tech person who is starting to move to business, I found this book quite a handbook. Short and sweet, to the point.