Connected!: How #Platforms of Today Will Become Apps of Tomorrow

by Manish Grover

The most important question for our businesses today How will we stay relevant? It is absolutely critical to stay ahead of competitive trends, think of the approaches we want to adopt, and begin implementing them NOW, so we don’t have to struggle to play catch up. The promise of the future is that the world will be connected. But it won't be just about developing platforms. In fact the platforms we are building today will be inadequate to drive customer engagement and commerce of the future. Why is that? It's simply because our customers are human, and connected. In fact, the focused and specific platforms of today will become components of much larger platforms. These larger interconnected platforms will logically arise as a result of collaboration between innovators and their individual platforms. They will connect with each other to complement their own capabilities, and probably also try to compete with one another. The big difference will be in how the logical platforms allow creation of context and value. As the world changes, we need to create a place in the new order of our customers’ minds. The frameworks in this book will allow you to do exactly that. These include extending customer personas and customers to beyond our own channels and products, creating a 3-Tier loyalty model, engaging customers in context of an ecosystem, and integrating not only all of our own value propositions, but also those of other companies across industries. Finally this book contains 3 important mechanisms for executing successfully on the promise of a connected world. Connected! How #platforms of today will become apps of tomorrow and how to #connect and create an exceptional #CX in the new world order

242 pages, Paperback

Published April 7, 2017

About the author

@manishgrover | www.manishgrover.com

I could say that I am a strategist, marketer, manager, leader or consultant, but that would exclude my other identities of father, son, engineer, consumer, student, blogger, coach, biker, musician (aspiring), chef (decent) and among many others, a dreamer.

Should I choose a professional label, or a personal one? It depends on the context, I guess. So I'll leave it to you.

The 5 principles in this book have come from my experience consulting with global brand organizations over almost two decades. I've helped launch multi-country initiatives with significant impact and devised long term business-technology roadmaps. I've created value propositions that emphasize solutions for our customers' most pressing problems.

I'm also a marketer and buyer of products and services. I've sold and been sold to. I've learned what works and what doesn't. I've created and executed razor sharp campaigns based on these five principles.

Enjoy the book. It's my view of the future of customer engagement.

Manish Grover

MBA (Carnegie Mellon) | MS (Florida Atlantic) | BE Honors (BITS Pilani)