Get Covered!: How to craft, pitch and tell your startups story to get more customers

by Renee Warren, Crystal Richard

As a startup, you need publicity and traction in order to stand out from the crowd. In Get Covered, PR professionals Renée Warren and Crystal Richard will take you through the steps of securing media coverage, and share how you can extend the momentum of your big win to keep publicity rolling in. Get Covered is your field guide for navigating the often-confusing, yet the vital process of attracting media attention today.

154 pages, Paperback

Published April 19, 2018

Reviews

[Suzi Fevens · Rating 5 out of 5]

Renee and Crystal break down how to get covered in media in a way that is understandable and actionable. I love that every chapter ends with a list of action items to help the reader take what they've learned and put it into action.

[Adii Pienaar · Rating 4 out of 5]

Having worked with Renée & Crystal, it was great to see them deconstruct a PR process that works. The checklists for every part of the process will be super helpful in future.