Invent A Proven 3-Step System for Turning Your WOW IDEAS Into Profitable Products When I was growing up, I always thought there were only two ways to get rich.
Number one – you were born rich. Number two – some family member left you a bunch of money when they kicked the bucket. As much as people love to talk up the American Dream, I grew up inside the American Reality - raised in a trailer in New Jersey, to a 14-year-old mother.
But now, things are a little different. I've done lots of cool stuff with my life, but most people know me as "the Ab Roller Guy," and there's one in nearly every garage, basement, weight room, and exercise facility around the world.
It was a journey, but from being a butcher to working for minimum wage at a gym, to making the invention that would change my life – I found a path to freedom and stability. Today, I'm sharing that path with anyone struggling with money, curious about the world, or looking to take themselves to the next level.
It's called Invent WOW! Inside, I share my story and tips for reaching the top of the invention world. You don't have to be Leonardo DaVinci to be a good inventor, and no, everything hasn't "been invented already." You won't just learn about the business end of inventing – I'll also highlight the exact methods that allow me to have better ideas with blockbuster value, years ahead of my competitors.
My first brilliant idea and why "the rule of five" meant it was doomed to fail. The one family member who saved my entire career by helping me say NO to a corporate powerhouse.
Why singing an NDA didn't protect me from a DOGFIGHT with people all over the world stealing my first idea.
The steps I took to develop the Ab Roller into a knockout product. I did them by accident, but when you read this, you'll have a system.
How I stayed afloat when the Patent Office LOST my patent and exposed me to every ripoff under the sun.
It's not just the story of my success, it's about me helping you tell your own story. You'll also
The three steps to a WOW invention – the kind that spreads like wildfire, knocks people's socks off and gets you big checks from jump-street (this is super critical)
Why your ideas DON'T always have to be creative or innovative to be amazing.
How do you know you're ideas any good – and why an idea that's TOO fresh will have investors running for the hills!
My WOW IDEA test. For each of these eight features, you're going to give your product a score of one to five.
We are going to transform that idea in your head into a workable prototype. Some companies say you don't need to do this, but … well …
How to invest and create a real physical prototype when you don't have a bunch of money to spend.
Although I also enjoy books of theory, what I truly appreciate about Don Brown's Invent WOW is the fact that he has been there and done that - all of it. The business model he's sharing includes all the steps of inventing something and getting it to market, and with each step he is able to share - from personal experience - how NOT to do it as well. He was a personal fitness instructor, saw opportunity for providing a device he thought people could use, then spent years fighting all the problems he had to deal with because he didn't follow this guidebook. And it's easy to see how much less painful the whole process would have been if he had the knowledge to do it right. And that is exactly why he wrote this book. He shares his woeful tale (*Spoiler* - it works out), then the body of the book lists in logical, practical sequence every step along the way. Each chapter delivers one of the steps, concisely and easy to follow, and each chapter includes Reflection Questions and Activities to keep the ball rolling on your idea. But I also like this for another reason. Although he doesn't ever directly address it, this process he walks the reader through is also a roadmap to actual, productive, critical thinking. I appreciate that because critical thinking, and this process Don walks us through, has already helped me in my own business - and I'm not even inventing anything. This is well worth the read, and an excellent lesson in idea management.
I received a free copy of this book via Booksprout and am voluntarily leaving a review.
I like the writer’s style. The story behind the Ab roller was very compelling and made the why of this book much more understandable. The step by step narrative makes the process of taking an idea and turning it into a money-making product sound possible for anyone with a great idea. I liked that pitfalls were called out and that there are people and paths to minimize their efforts.
I would highly recommend.
I received a free copy of this book via Booksprout and am voluntarily leaving a review.