In 2017, only 2% of venture capital spending went to female-founded companies.
*That doesn't quite cut it.*
Haley Hoffman Smith set out to research why this was, and to challenge the barriers to BIG thinking in women's pursuits of entrepreneurship.
Her Big Idea explores the themes of creative ideation and the common pitfalls of entrepreneurship. Highlighting the successes of the greatest female entrepreneurs of the 21st Century, Hoffman Smith underscores their big ideas and reminds readers of the overarching message that any woman, regardless of her age or level of experience, can bring her idea to life and make it bigger than she ever dreamed possible. Featuring stories from Headbands of Hope's Jessica Ekstrom and Diversability's Tiffany Yu, stories of favorite female-led companies such as Rent the Runway and Hint Water, Her Big Idea ushers in a new frontier of entrepreneurship. Combining extensive research with innovation strategy and expertise from Brown University professors and mentors, Hoffman's Smith book joins the too-short list of guide books for the “next genHERation of entrepreneurs.”
See how the worlds of Venture Capital and Entrepreneurship can change in a monumental way by simply considering Her Big Idea.
Haley writes in a real, fun and engaging way about what it’s like to be a female entrepreneur today. I liked how she tied in her lived experiences, trials and successes, as well as those of the likes of the founders of Spanx and Hint. She offers interesting stories, practical advice and a load of inspiration. Highly recommended!
There were also so many tidbits I took away, like: - the fact that the chocolate chip cookie was originally a mistake when a baker didn’t have cocoa powder(!) - popsicles being a ‘mistake’ by an 11 year old leaving soda out overnight - the tip to write what inspires YOU vs. what you think will be inspiring - this Anne Dillard quote: “if we listened to our intellect, we’d never have a love affair. We’d never have a friendship. We’d never go into business because we’d be too cynical. Well, that’s nonsense. You’ve got to jump off cliffs all the time to build wings on your way down.” - the reframing of Amy Cuddy’s “fake it til you become it” - to be it and become it- this has always resonated more with me and am glad Haley voiced this!
First book that I ever read from Haley and WOW! This book was so empowering and motivated me in so many ways. Thank you for sharing the many stories and empowering us women, Haley xo.