Concrete Confidence: A 30-Day Program for An Unshakable Foundation of Self-Assurance

by Sam Horn

A practical guide helps readers understand the ten criteria of confidence, converse with comfort, make great first impressions, and advance their careers, offering helpful advice and anecdotes and down-to-earth wisdom that anyone can put to good use.

Genres: Self Help

272 pages, Hardcover

First published March 15, 1997

About the author

Sam Horn is the founder and CEO of The Intrigue Agency, the Force For Good Project, and the Tongue Fu!® Training Institute. She helps people craft clear, compelling, actionable, additive initiatives, communications, books, pitches, and presentations that scale their impact for good.

Speaking: Three TEDx Talks. Corporate and association clients include Oracle, Accenture, Intel, YPO, Capital One, SXSW, US Embassy in London, Asian Leadership Conference, National Governors Association, and ASAE.

Coaching: Clients include Richard Branson’s New Now leaders, EO Board, TED Fellows, and hundreds of founders, presidents of NSA, ICF, ASAE, SHRM, and Fortune 500 executives. Sam was also the pitch coach for Springboard Enterprises, which has helped entrepreneurs generate $98 billion in funding/valuation.

Writing: Ten books, including POP!, Tongue Fu!®, Someday Is Not a Day in the Week, ConZentrate, What’s Holding You Back?, Talking on Eggshells, and Washington Post bestseller Got Your Attention?

Her books have been published in seventeen languages.

Event planning: Executive director/emcee of the Maui Writers Conference for seventeen years. “Best writers conference in the world.”—Writer’s Digest

LinkedIn Learning Instructor: What do Amazon, Walmart, and KPMG all have in common? They’ve all used Sam’s LinkedIn Learning course as part of their employee training for leadership, communication, customer service, team-building, sales, and professional development.

Force For Good Project Mission: The Force For Good Project was launched as a result of Sam Horn’s 2025 TED Town Hall talk. Its purpose is to support, showcase, and connect individuals who are acting in integrity, making a difference, and creating ripple effects of positive, proactive change.

Want to hire Sam Horn to speak for your event, interview her for your publication or podcast, or serve as your coach/consultant? We welcome the opportunity to work with you. Please reach out to us at Sam@SamHorn.com.