Mastering the Art of Selling Real Estate

by Tom Hopkins

Thirteen years ago, Tom Hopkins, the top real estate sales trainer in the country, published How to Master the Art of Listing and Selling Real Estate—the industry’s bible—which has consistently sold well despite information that has become somewhat outdated. But now Hopkins gives a cutting-edge revamp to his still- popular classic. Along with its new title, readers can expect a complete elimination of dated material and inclusion of the most current information on the role of the Internet and computer software needed by every real estate professional.Full of anecdotes, sales scripts, and proven tactics, Mastering the Art of Selling Real Estate will show readers how to:


Find the best listing prospects


Win over "For Sale by Owner" sellers


Earn the seller’s trust


Work an unrealistic price down to market


Arrange the final agreement


Anyone who’s serious about real estate can take charge with Mastering the Art of Selling Real Estate.

Genres: Business

400 pages, Hardcover

First published August 3, 2004

Reviews

[Jason · Rating 5 out of 5]

I enjoyed this book. It took me almost a month to read at 1 hour a day, but I got through it. This was a powerful addition to my plan for success. Five Stars.

[Douglas · Rating 4 out of 5]

The 4th book in my weekly ritual.

A great book if you are a residential agent. Some good tips that I am applying now.

If you are a residential agent, this should be the first book that you read. It covers everything you can do to become successful. Pretty comprehensive. If many agents knew about it, it would push their sales up drastically.

I am focused on Commercial, so the book was not as relevant, but still some helpful hints on how to become a better sales person.

[Marcus Rankin · Rating 5 out of 5]

Everything in this book has been a total eye opener. This is literally the best how-to book I’ve read which has real life scenarios that will come up in your career countless times. This book will be a thousand times worth what you pay for it and some.

[Josh Shelton · Rating 4 out of 5]

One of the most comprehensive and helpful books on real estate. Though I find it quite dated with certain strategies, I thought the guy was brilliant.

[ReadDatBook · Rating 4 out of 5]

Great book, I wonder if certain techniques are still as valid with how phone centric we have become but who knows. Other than that so many gems never have I read a book about sales that made so much sense and had actual phrasing to use and why. I am not yet a licensed realtor but so much he says resonates. Confidence should come naturally when you know your stuff and you know you wouldn’t shortchange your client right? I am currently studying the interactions and cant wait to practice and use the techniques in here. As you go thru write down or copy all the pages with quotes and you can really dial in all the scenarios after your done.