Ultimate Guide to Email Marketing for Business

by Susan Gunelius

Send Better Email. Build a Better Business.

With more than 2.6 million email messages sent every second, it's becoming harder to stand out in inboxes―not to mention in a sea of spam, which accounts for 67 percent of those emails. Marketing and strategic branding expert Susan Gunelius gives you the tools you need to grow your list of email subscribers, keep them engaged, and turn them into lifelong customers.

By focusing on building a strong foundation first, you'll learn how to develop a comprehensive email marketing program designed to evolve with your business. Then, Gunelius shows you how to convert subscribers into buying customers and vocal brand advocates with the techniques that marketing professionals use to build their businesses and increase their revenue using email. You'll learn how

Genres: Business

226 pages, Paperback

Published May 15, 2018

Reviews

[Jackie · Rating 4 out of 5]

Good foundational book on email marketing but there was some wrong information in here. However it patched up my gaps in email knowledge and I highlighted the book plenty. As all email marketing the answer is to test. I took what I needed and left the rest.

[Stan Skrabut · Rating 5 out of 5]

All the podcasters that I listen to stress the importance of having an email list and using it to market your business. While I understand the importance, I struggle to put it into practice. This is the primary reason why I picked up Susan Gunelius’ book, Ultimate Guide to Email Marketing for Business . If you are new to email marketing, this book is a great primer. I would definitely recommend this book to other small business owners for no other reason than to familiarize yourself with the concepts of email marketing. Read more