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Enablement Mastery: Grow Your Business Faster by Aligning Your People, Processes, and Priorities
AMAZON BESTSELLER IN CORPORATE GOVERNANCE, ORGANIZATIONAL CHANGE, AND SALES & SELLING MANAGEMENT
Multiply Your Revenue. Enable Organizational Excellence.
When sales enablement is embraced as a company-wide initiative and is sponsored by leadership all the way up to the CEO, organizational magic happens. Teams align. Business results accelerate. Culture transforms.
In Enablement Mastery , author Elay Cohen gives you his proven, straightforward, and effective method for aligning people, processes, and priorities with relevant learning, coaching, and communications. This book will show you how to build organizational value and multiply revenue outcomes by enabling your employees and partners to be the best they can be. Geared toward sales enablement professionals, this book teaches leadership teams how to deploy the Enablement Process Map to align go-to-market teams, create a learning culture, and make communications relevant. Cohen will help you elevate customer engagement and achieve hyper-growth business outcomes.
Multiply Your Revenue. Enable Organizational Excellence.
When sales enablement is embraced as a company-wide initiative and is sponsored by leadership all the way up to the CEO, organizational magic happens. Teams align. Business results accelerate. Culture transforms.
In Enablement Mastery , author Elay Cohen gives you his proven, straightforward, and effective method for aligning people, processes, and priorities with relevant learning, coaching, and communications. This book will show you how to build organizational value and multiply revenue outcomes by enabling your employees and partners to be the best they can be. Geared toward sales enablement professionals, this book teaches leadership teams how to deploy the Enablement Process Map to align go-to-market teams, create a learning culture, and make communications relevant. Cohen will help you elevate customer engagement and achieve hyper-growth business outcomes.
256 pages, Hardcover
Published January 8, 2019
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Displaying 1 - 3 of 3 reviews
July 15, 2026
Enablement Mastery: Grow Your Business Faster by Aligning Your People, Processes, and Priorities is a forward-thinking and highly practical guide that elevates sales enablement from a departmental function to a strategic business imperative. Elay Cohen makes a compelling case that organizational growth is not simply the result of better products or stronger sales teams, it is the outcome of aligning people, processes, and priorities across the entire enterprise. By positioning enablement as a company-wide discipline championed by leadership, Cohen presents a powerful framework for creating sustainable business success.
One of the book's greatest strengths is its holistic approach to organizational alignment. Rather than limiting enablement to sales training or onboarding initiatives, Cohen demonstrates how learning, coaching, communication, and leadership must work together to drive meaningful business outcomes. His Enablement Process Map provides leaders with a practical roadmap for breaking down silos and creating greater cohesion across go-to-market teams. The result is a more agile organization capable of adapting, innovating, and executing at higher levels of performance.
Another standout feature is the book's emphasis on culture as a competitive advantage. Cohen illustrates that enablement is ultimately about empowering people to perform at their best by providing clarity, support, and shared purpose. Organizations that invest in enablement not only improve productivity and revenue growth but also foster environments where continuous learning and collaboration thrive. His insights reinforce the idea that exceptional business results are inseparable from investing in people and creating systems that enable success at every level.
The practical applicability of the book further distinguishes it from traditional business literature. Cohen moves beyond theory by offering leaders actionable strategies for aligning priorities, improving communications, and developing scalable enablement practices. His guidance is particularly valuable in today's increasingly complex business environment, where organizations must continuously adapt to changing customer expectations, evolving technologies, and competitive pressures. The frameworks presented throughout the book provide readers with tangible tools for accelerating both organizational performance and customer engagement.
Ultimately, Enablement Mastery is much more than a sales enablement book. It is a strategic blueprint for building high-performing organizations that prioritize alignment, continuous learning, and sustainable growth. Elay Cohen successfully combines leadership, organizational development, and business strategy into a valuable resource that empowers leaders to transform enablement into one of their company's most significant competitive advantages.
One of the book's greatest strengths is its holistic approach to organizational alignment. Rather than limiting enablement to sales training or onboarding initiatives, Cohen demonstrates how learning, coaching, communication, and leadership must work together to drive meaningful business outcomes. His Enablement Process Map provides leaders with a practical roadmap for breaking down silos and creating greater cohesion across go-to-market teams. The result is a more agile organization capable of adapting, innovating, and executing at higher levels of performance.
Another standout feature is the book's emphasis on culture as a competitive advantage. Cohen illustrates that enablement is ultimately about empowering people to perform at their best by providing clarity, support, and shared purpose. Organizations that invest in enablement not only improve productivity and revenue growth but also foster environments where continuous learning and collaboration thrive. His insights reinforce the idea that exceptional business results are inseparable from investing in people and creating systems that enable success at every level.
The practical applicability of the book further distinguishes it from traditional business literature. Cohen moves beyond theory by offering leaders actionable strategies for aligning priorities, improving communications, and developing scalable enablement practices. His guidance is particularly valuable in today's increasingly complex business environment, where organizations must continuously adapt to changing customer expectations, evolving technologies, and competitive pressures. The frameworks presented throughout the book provide readers with tangible tools for accelerating both organizational performance and customer engagement.
Ultimately, Enablement Mastery is much more than a sales enablement book. It is a strategic blueprint for building high-performing organizations that prioritize alignment, continuous learning, and sustainable growth. Elay Cohen successfully combines leadership, organizational development, and business strategy into a valuable resource that empowers leaders to transform enablement into one of their company's most significant competitive advantages.
July 29, 2020
I was gifted this book at a networking event about a year ago. This was my second time reading it and as an aspiring SE professional I found it extremely informative on the world of sales enablement. The book is broken down into 3 sections: people, processes, and priorities.
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March 10, 2022useful!
Displaying 1 - 3 of 3 reviews