Enablement Mastery: Grow Your Business Faster by Aligning Your People, Processes, and Priorities

by Elay Cohen

AMAZON BESTSELLER IN CORPORATE GOVERNANCE, ORGANIZATIONAL CHANGE, AND SALES & SELLING MANAGEMENT

Multiply Your Revenue. Enable Organizational Excellence.

When sales enablement is embraced as a company-wide initiative and is sponsored by leadership all the way up to the CEO, organizational magic happens. Teams align. Business results accelerate. Culture transforms.

In Enablement Mastery , author Elay Cohen gives you his proven, straightforward, and effective method for aligning people, processes, and priorities with relevant learning, coaching, and communications. This book will show you how to build organizational value and multiply revenue outcomes by enabling your employees and partners to be the best they can be. Geared toward sales enablement professionals, this book teaches leadership teams how to deploy the Enablement Process Map to align go-to-market teams, create a learning culture, and make communications relevant. Cohen will help you elevate customer engagement and achieve hyper-growth business outcomes.

256 pages, Hardcover

Published January 8, 2019

Reviews

[Sara Chamberlin · Rating 4 out of 5]

I was gifted this book at a networking event about a year ago. This was my second time reading it and as an aspiring SE professional I found it extremely informative on the world of sales enablement. The book is broken down into 3 sections: people, processes, and priorities.

[Carlos Luque]

useful!