Challenger sale, customer and to sell is human 3 books collection set

by Brent Adamson, Daniel H. Pink, Matthew Dixon

Challenger sale, customer and to sell is human 3 books collection set. Description:- The Challenger Sale: How To Take Control of the Customer Conversation In The Challenger Sale, Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.Matthew Dixon, Brent Adamson, and their colleagues at CEB have studied the performance of thousands of sales reps worldwide. And what they discovered may be the biggest shock to conventional sales wisdom in decades. The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results Four years ago, the authors behind The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now they reveal something even more surprising: the highest-performing sales teams don't focus on friendly, attentive customers. Instead, they target challenger customers. To Sell is Human Parents sell their kids on going to bed. Spouses sell their partners on mowing the lawn. We sell our bosses on giving us more money and more time off. And in astonishing numbers we go online to sell ourselves on Facebook, Twitter and online dating profiles.

Paperback

Reviews

[Niklas Westin · Rating 5 out of 5]

It is all about the journey, and this book was really good at explaining the journey to me.

What I really liked:
- Data driven
- Concrete examples
- Easy to follow
- The authors throw you the challenge

I'm not even in sales but I am for sure going to use all the notes I got from this books in any endeavour I might take.

[James Brady · Rating 5 out of 5]

Damn good method

[sa sah · Rating 4 out of 5]

HA this book is good but I don’t love sales anymore so :/ but it did what I needed it to when I needed it in my life so for that, thank you