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The New Local Economy: How the future's big businesses will grow out of small communities
Apple, Starbucks, Amazon, Zara, McDonald's - these are some of the brands and companies that are at the forefront of today's global economy. They are embedded in virtually every city and town. But when the global economy goes wrong (as in 2008), it can leave local communities vulnerable in the form of unemployment and bankruptcy.
This forward-looking book argues for the creation of local economies as a means of resisting the seismic changes that globalization often brings, especially in times of crises. Moreover, research shows that for every GBP100 spent in a local shop, 45% will remain in the community (compared with only 15% if spent in retail chains such as Tesco or Aldi). As part of the design of the future, Elmark argues for the need to break up the global economy into local economies, so that communities can regain their independence and be less exposed to the tide of globalization.
This forward-looking book argues for the creation of local economies as a means of resisting the seismic changes that globalization often brings, especially in times of crises. Moreover, research shows that for every GBP100 spent in a local shop, 45% will remain in the community (compared with only 15% if spent in retail chains such as Tesco or Aldi). As part of the design of the future, Elmark argues for the need to break up the global economy into local economies, so that communities can regain their independence and be less exposed to the tide of globalization.
192 pages, Paperback
Published November 28, 2019
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Displaying 1 of 1 review
May 3, 2021
Very very enjoyable and well researched book about communities, local economy and new fintech in the modern world and why it all should matter.
About why creating new dreams and challenge industrial way of creating businesses is important.
It’s for absolutely everyone - no matter the background or interest. This important topic should be talked up more. Made me think how shopping or eating small and local is wrongly marketed as a “hipster” thing, when the importance of it to the economy is enormous.
Will keep coming back to this book a lot! And can only recommend to everyone.
About why creating new dreams and challenge industrial way of creating businesses is important.
It’s for absolutely everyone - no matter the background or interest. This important topic should be talked up more. Made me think how shopping or eating small and local is wrongly marketed as a “hipster” thing, when the importance of it to the economy is enormous.
Will keep coming back to this book a lot! And can only recommend to everyone.
Displaying 1 of 1 review