Jody Jean Dreyer worked for the Walt Disney Company for 30 years and in Beyond the Castle she shares one-of-a-kind stories and insights into what sets the Disney experience apart, as well as secrets to help you discover your own "happily ever after." When the credits roll and you've left the park, when your Disney day is over, how do you take the magic with you into your everyday work and life? The wish for happy endings is written in our hearts. Every park guest or movie watcher is looking for their own "happily ever after," as they ask the What’s my story? Does it matter? Will the story end well for me? Jody's personal experiences and her underpinning faith help her to offer practical and sometimes unexpected principles to better appreciate and navigate our own stories. Now updated with a discussion guide for individual and group study, you can open the doors and peek inside the castle – and more, to unlock and illuminate life's true treasure. Beginning with her first position as a summer intern at Walt Disney World, through her role leading synergy and special projects for Disney (reporting to former CEO Michael Eisner), to her work with top leadership at Walt Disney Motion Pictures sharing the magic of Disney films around the world, Jody's entertaining storytelling unpacks secrets that can change the way we understand ourselves, our work and relationships, and how we can find our own path to happiness. You will read her stories about working with Walt's nephew, Roy E. Disney, her front-line role in the opening of theme parks around the world and her own journey to discovering how to bring some Disney magic into every day.
Love all things Disney so this was a must read. I was not looking to “discover my happily ever after” per say, nor did I and I think that the subtitle is misleading. But she had some great thoughts to share, advice and experiences. What a fascinating behind the scenes perspective of working for Disney her whole life! It is truly a remarkable company.
The first half was really slow for me, but I quite enjoyed the second half. For me, it seemed to try to be too broadly applicable - trying to tie lessons into life in every stage as well as business, which made the writing feel unfocused. The second half had more Disney business stories that I really enjoyed. Overall it felt like it was written for a younger audience and I think it would be great for teenagers - especially teenage girls.
Was a little disappointed with this book. Was just a collection of her stories and experiences. Was not very insightful for my own life (as I thought it might be), but some of the stories shared were interesting!
This book was so fun! My parents both worked at Disneyland in their 20s so Disney is in my blood, and my love for it runs deep. I loved hearing about so many different roles Jody held at Disney over the years and all the fun little secrets that make up Disney as a company.
If you ever dream of working for Disney (ugh, someday I hope) or are just curious about the ins and outs of Disney, I highly recommend this book!
Have you ever wondered what it's like to work behind the scenes at Disney theme parks? As a past visitor to both Walt Disney World and Disneyland, I certainly have. Walt Disney pioneered the idea of theme parks, and he somehow managed to create an institution so beloved and timeless that it has spread around the world and sucked up more tourist dollars in Florida than anything else.
Jody Jean Dreyer was a 30 year employee of Disney, starting as an intern and rising to upper echelons of Disney management. She was elected to the coveted role of Disney Ambassador and given the huge job of opening Disneyland Paris among other major assignments. Beyond the Castle is her story of both her personal experiences and what she thinks are Disney's best attributes that regular people can use in their own business and personal activities.
Dreyer is a good storyteller, and she dishes some interesting tidbits like:
- Disney uses "smellitizers" all over its parks to emit good smelling scents that will connect with patrons emotionally and make its locations unique and memorable. - There are all kinds of debates that go on behind the scenes, like "should Micky and Minnie ever marry?" (no, it was finally decided- it would get too complicated), or what makes a princess? (Tinkerbell is not a princess). - Disney's Animal Kingdom relied heavily on professional zookeepers to help design the park and give the concept legitimacy among animal enthusiasts. - Visitors at Tokyo Disneyland balked at the Asian cuisine that the park offered at its opening. It was discovered that they wanted genuine American food like burgers and fries, instead. But then when Disney opened Disneyland Paris with American food, the French refused to eat it and again Disney had to change their menus. - Disney cast members will never point with one finger. They always use two or more fingers to point because it's seen as friendlier and less aggressive. -The Cinderella Castle is deliberately under 200 feet tall so that no beacon light on top is required. It's made of tough fiberglass blocks that get smaller and smaller as you go up, to give the illusion that the castle is even higher. It was used for storage space for many years and now houses a small apartment that's given out to VIP guests. - When Disney World's Magic Kingdom opened in 1971, admission was $3.50. (It now costs $105!) Early visitors then had to buy tickets for the more popular rides. - At the very end of the night, when the park is almost emptied out, Disney presents what's known as the "Kiss Goodnight." The Cinderella castle briefly lights up and music is played while an announcer says, “Ladies and gentlemen, boys and girls, on behalf of everyone here at the Magic Kingdom, we thank you for joining us today for a magic gathering of family, friends, fun, and fantasy. We hope your magical journey with us has created wonderful memories that will last a lifetime."
Interspersed with these fun tidbits, Dreyer tries to educate us on what it means to be a Disney employee. She worked closely with Roy Disney, Michael Eisner, and probably knows a lot more than this book comes close to revealing. But it's nice to hear a new perspective on what makes Disney special to so many.
Disney is all about brand management, and its mission statement is to entertain, inform and inspire people around the globe through the power of unparalleled storytelling. Somehow they have created multiple theme parks, water parks, and cruise ships that all build on their recognized brand, all while presenting a consistent level of service and telling familiar stories. Dreyer points to this inner core as most important in telling the world who you are.
After defining your core, you need to tell your story, as Disney has. But you need to tailor it to your audience, which most of us forget to do. There is something called the Platinum Rule at Disney- "Do unto others as they would have you do unto them." If you shape your story to something your audience can relate to, communicate it clearly, and back it up convincingly with actions, people will respond, as they have with Disney.
The best Disney leaders, according to Dreyer, stress that the keys to good leadership is to be truthful, present, a good example, encouraging, and kind. Disney leaders make sure that they are prepared for anything, and they empower employees in many cases to make things right for the guests. Employees at Disney have to be prepared for anything, from bad weather to unruly guests to rides breaking down, and they have to do it all with confidence and a smile.
Dreyer made it a point to visit many of the hidden backstage areas of Walt Disney World while she was ambassador, and describes them in my favorite chapter that took in housekeeping, horticulture, music, pest control and key control.
This is a rose-colored view of the Disney empire, from someone who has lived a privileged life and risen to the top. You won't read any negatives here. If you go on the site Glass Door, you will see more honest reviews about life in the theme parks- it's hot, hard work, where management goes overboard in caring for guests while often ignoring the needs and feelings of employees. Most people seem to love working there, but I'd rather keep my childhood fantasies rather than face the reality of smiling 24/7 in the hot, Florida sun.
For some reason, Beyond the Castle was sold under a Christian publishing label, but there is very little Christian proselytizing here. God is mentioned a few times, but the focus is decidedly secular and Disneyfied. I recommend this book for fans of Disney, and wish that the author had gone just a bit further in dishing the inside stuff, but I guess she didn't want to get sued.
“Beyond the Castle” surprised me in many ways. To start, I didn’t have high expectations of the book. I thought it would be a cute, fluffy, but essentially useless book of platitudes, and “happy thoughts” that don’t really work on the bad days. To sum up how the real content of the book compares to my expectations, three words are most fitting: I was wrong.
I can’t really describe the nature of this book, except by saying that it really does seem to possess a touch of Disney magic. Jody Jean Dreyer guides us to find the sparkle that is already in our lives, already in our part of the world, and most of all, already in us, without ever making that sparkle feel “make-believe”. Instead she shows us that that sparkle is very real, and very possible to give to the world in our own unique way. While that in itself may sound a bit cliche, there is something about Jody Jean’s perspective that makes it fresh again, puts a new spin on it. Perhaps it’s the ability to apply that message to everyday life in ways such as: - How to recognize the roles that the people in our lives play, and how all of them, whether they be the sidekick or the villain, help us to tell our stories. - Why we should celebrate the small things that add joy to our lives, not just by recognizing them, but by truly appreciating the depth and richness they add to our everyday. - And, perhaps my personal favourite, finding “Easter eggs” not just in the movies, but in our own lives as a wink from God in the path that He has placed us on.
Additionally, you will learn a few secrets of the Disney company that you might not find in another resource, such as: - The criteria of a Disney princess - what makes Mulan a princess and Tinker Bell not. - And why the opening of Disneyland (of all things!) was once called “Walt’s Nightmare.”
All in all “Beyond the Castle” is a book sure to benefit “kids of all ages” as Walt himself would put it. It will show you how to recognize the magic that God gives to everyone who is willing to look. Not the make-believe kind, but the better-than-make-believe, real-life kind of magic. And when it comes to magic, who better to speak on the subject than Disney?
I received this book free from the publisher through the BookLook Bloggers program. I was not required to write a positive review. The opinions I have expressed are my own.
I found the book cheery, positive, engaging, and uplifting. It contained stories I hadn't heard elsewhere, about Tink, the Disney World Ambassador program, and small tidbits at the office.
The narrative lost me where the author is too boastful about her own life. Lots of situations are glossed over without enough specifics, only a litany of achievements. For example, in discussing the hard work behind the magic/curtain, she writes,
"There were many highlights to my year as ambassador, among them celebrating Disney World's fifteenth anniversary by giving away magical birthday presents -- like keys to cars; touring with our ten-story, Mickey Mouse-shaped, hot-air balloon called Earforce One; visiting Michael Jackson at his Neverland Ranch (complete with llamas and mini attractions) to prepare for the opening of his 3-D, sci-fi musical film, Captain EO; and guiding former Chief Justice Warren Burger through the park (a personal highlight because he was supernaturally smart in a super, natural way). All of those were out-of-this-world fantastic experiences, but I have to say, meeting the cast in their worlds and areas of expertise was the best."
Passages like these hurt my eyes and mind to read, and I skipped a lot of them in the latter chapters, particularly covering areas that didn't seem all that related to Disney, like farmland chores and community service. Whenever the author digressed into listing achievements or flipbooking through experiences without delving deep, my eyes glossed over.
The few times where she does delve into details beyond just naming an experience, the narrative was compelling. Describing a line of children holding hands and wearing messages from their native countries, and hearing their unfiltered feedback, produced a strong image. Describing her teammates as Disney characters also provided a unique lens on the experience of working in marketing at Disney. I think the author has a lot of interesting experiences, and good reflections, where she chooses to go deep, whether it's details about Disney nametags or the onboarding proces. It's just that too often, she resorts to a high-level overview, drawing on religion and farmland upbringing, where she sounded too general and generic to relate.
This did not deliver on what I wanted. I wanted anecdotes about working at Disney. Stories about dealing with douchebags, cast member affairs, triumph of the storyboard room. It sounds like this woman has worked nearly every job, seen every facet of the company. You’d think there’d be dozens of anecdotes about that. But no. This is more of a self-help book, full of quaint little lessons and morals and life advice.
There are anecdotes sprinkled in, but most of it is stuff you could learn from the IMDB trivia page of any Pixar movie. It’s far more thematically about being the best “you”. And entirely too much focus on “giving yourself to God”. That’s where it lost me–all the strong Christian overtones, saying God wants you to be happy and using Disney stuff to illustrate that. Disney wants you to be happy because happy people give you money. I’m not under any illusion that Disney isn’t a business. It gives you a lot back for your dollar, but it wants your dollar first and foremost.
I stopped reading when it spelled “Lotso” (the antagonist from "Toy Story 3") as “Lostoso”. If you can’t proofread well enough, especially regarding a Disney term, then I’m done. It’s minor and stupid, but, hey, that’s why they call the camel back-breaker a straw, not a brick.
Let me preface by saying I love Disney and am a sucker for ‘behind the scenes’ insights. When this popped up in one of my feeds, I bought and read that day. Overall, I enjoyed the book but felt it lacked a little, well, magic. The story follows the authors career with Disney. Her love for the Mouse House was apparent. Through her eyes I was able to imagine her working her way up, becoming a Disney Ambassador, opening both Disney Tokyo and Paris. The transitions between chapters are a bit clunky. The author can’t decide if she wants to pen a biography, Disney fun-facts, or inspirational book. Hands down my favorite chapter was the fly on the wall view of the Princess Summit and the heated debate about Tinker Bell – princess or not (not for those playing at home). That alone was the worth the price of admission.
Beyond the Castle: A Guide to Discovering Your Happily Ever After is by Jody Jean Dryer, a thirty-year Disney veteran that had twenty-two jobs in the time she worked at Disney World. In the book, she shares her experiences and memories of working at the happiest place on Earth in addition to giving many life lessons. Jody Jean Dryer, who served as Disney World ambassador for a year (a highly prestigious position) is able to talk about name tags, being stuck in the elevator, and dancing in the Disney World parade while incorporating life lessons to live by every day. Her stories of behind the scenes at Disney World are truly interesting.
What a fun book to read! Jody Dreyer gives a behind the scenes look at the Walt Disney Company and not just the theme parks. She is a former Disney ambassador and worked in departments such as Marketing, Guest Relations and was head of Synergy. True, some of the things she talks about will sound familiar to diehard Disney fans but she does give new insights into the company I had not known before. I love how she imparts life wisdom not just from her experiences at Disney but also from her faith. I already felt a kinship with her before she revealed where her father's family farm was....in a town just a few miles from where I grew up!
I really enjoyed this book because I love Disney, and learning the behind-the-scenes business philosophies were terrific. The only thing I really missed was a clear view of the author's career path with The Mouse and how she was affected by her lessons. I felt like she couldn't decide between passing along inspiration or being self-help or business. But, still, good stuff and not a difficult read, I'd recommend it for any fan of Disney.
Non-fiction is never my go to, but I got this as a gift WITH a personalized autograph from the author, so why not?! I learned some fun, behind-the-scenes details as well as some interesting history about Walt Disney World while reading about the author's magical 30-year career. I especially appreciated her proud integration of faith throughout her story. If you love Disney, this may be just the ticket for you:)
I really enjoyed this book. I liked the life applications Jody drew from her experiences working at Disney. I especially liked her applications to her faith. Disclaimer: I met Jody in 2008 when I spent a day at Disneyland with her and her cousin who is a personal friend. She was delightful and I really enjoyed knowing her better from reading this book. I know that influenced my rating on this book but I felt like it was well written and easy to read.
I enjoyed the behind the scenes described in this book. Jody gives an insider view and also encourages all of us to embrace some of the Disney magic with godly principles. The book reads like a biography mashed up with a Bob Goff book. Great combination. And I appreciated reading about her Young Life involvement.
WOW! This book was amazing and everything I needed. It is Disney wrapped up in a business model for life and encouragement from Walt himself. This book was an audiobook, now I will go buy it and read it over and over. Recommending this to everyone and this might just be my go-to gift now!
I did not want to put this book down! I love Disney and all of the magic they create but this book made me love it more, and I didnt think that was possible. I loved all of the little pieces of magic that Jody got to experience over the years of working with Disney.
While I could understand the premise of this book — applying wisdom gained in business specifically from a Disney perspective — I didn’t feel as though I learnt anything to develop myself personally from this book
I liked the Disney particulars. The behinds the scenes or little insights. The references to invisible friends are tiresome, repetitive and really drag on the text.
Highly disappointing and the worst “Disney” books I’ve ever read. Way too preachy, with constant religious references which I have no interest hearing about in a Disney book.
DNF. I don't want to rate this because I don't think this was a bad book. I just don't think it was what I expected it to be. I have read many "How to be Like Walt" books and I thought this would be similar, but I didn't get that feeling. I loved that she did the Internship program (the pilot program actually) because I did it as well so I felt a small connection to her. But she went so much further and deeper into the company than I could ever imagine going so she kind of lost me along the way.