Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business

by Tiffani Bova

"Why do so many of the most promising businesses fail to achieve consistent, sustainable growth? Tiffani Bova, the Growth and Innovation Evangelist at Salesforce, draws on her expertise as a consultant and practitioner to devise a new framework for business leaders looking to pursue growth. We're witnessing an age of endless customization, and growth strategy is no exception. There's no one size fits all strategy; a winning strategy for one business may spell doom for another. Bova determines that there are ten simple--but easily misunderstood--growth paths, and explains how companies can get a handle on their particular business context, and use it to determine the right combination and sequence of growth paths to take them into the future. Bova breaks down the strategies deployed by a wide range of companies to show you GE and John Deere have lasted over a century and continue to thrive by combining their strategy of innovative product development with a renewed focus on R&D and customer experience Marvel transformed from a struggling comic book publisher to a global entertainment behemoth by realigning their market penetration strategy to focus on comic book characters, instead of just comic books Gateway's attempt at market expansion into brick-and-mortar retail led to its failure, while the same move by Apple has accelerated its growth Whether your company is on a growth spurt, in a worrying stall, or showing signs of decline, GROWTH IQ is your map to charting the course of your company's future"--

Genres: Business, Nonfiction, Leadership, Entrepreneurship, Self Help

352 pages, Kindle Edition

Published August 14, 2018

About the author

Tiffani Bova is the global customer growth and innovation evangelist at Salesforce. Over the past two decades, she has led large revenue-producing divisions at businesses ranging from start-ups to the Fortune 500. She spent ten years at Gartner, the world’s leading IT research and advisory firm, as a distinguished analyst and research fellow. Her cutting-edge insights have helped Microsoft, Cisco, Hewlett-Packard, IBM, Oracle, SAP, AT&T, Dell, Amazon-AWS, and other prominent companies
expand their market share and grow their revenues.

Reviews

[Tim Hughes · Rating 5 out of 5]

In the current world, growth seems to be getting harder. In this book Tiffani, has come up with 10 paths, in other words company strategies to enable your company to come up with a growth plan. The book takes you through these ten strategies as well as the context, combination (you may use more than one plan) and the sequence. These descriptions are backed up by customer examples, both positive and negative, so you will see examples of Netflix, Amazon, Red Bull, Kylie Jenner, Marvel, Starbucks, McDonald's. Plus sketch notes and important sentences are already underlined, which helps to break up the narrative and gives a "serious" book more of a "fun" feel.

[Anubhav · Rating 3 out of 5]

I quite liked the book.
That said, slightly long and it actually hurt when, towards the end, a chapter on Purpose opened with a quote by Zuckerberg.

[Adam Ashton · Rating 3 out of 5]

Some decent ideas but not that well executed/written (case studies were a great idea, but the structure of them was confusing). Good nuggets to be extracted, but while there was a lot of information it all seems very abstract/high-level and not immediately applicable.

[Michael Huang]

Rather full of cliches...

[Thanh Nhàn · Rating 5 out of 5]

“Ngày nay, quá nhiều công ty dung dưỡng thứ văn hóa vắt kiệt sức lực để theo đuổi tăng trưởng ngắn hạn. Tăng trưởng thông minh là tăng trưởng bền vững và Tiffani Bova đã cho chúng ta thấy cách duy trì nó thông qua việc xây dựng một văn hóa có mục đích và tận dụng thay vì hy sinh sự tận tụy của nguồn nhân lực.” — Arianna Huffington, nhà sáng lập & CEO của Thrive Global, nhà sáng lập của Huffington Post

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[Ed Barton · Rating 4 out of 5]

Covering 10 pathways to restart or engage growth in your business, Tiffani Bova provides an actionable set of ideas along with stories of both success and failure to help you determine your own path forward. Sustaining growth is difficult for any business, and having a solid idea of possibilities and opportunities will allow the business leader to think about their own situation and develop a unique path forward. Well written, easy to read and useful, the book is a good addition to the executive's library.

[Douglas · Rating 5 out of 5]

Tiffani Bova has presented a unique approach to understanding how businesses grow and what the successful ones (and some not so successful) do to prevent or cure a growth stall. What makes this book stand out is Bova’s recognition that the most interesting and innovative ideas are at the boundaries of conventional strategies. The combination of growth strategies is where the magic and lie.

Great book for anyone seeking to understand how to build a business and keep it growing.

[Shishir · Rating 3 out of 5]

Innovation Evangelist Tiffani Bova using good stories and examples to discusses, ten paths to top line business growth. She uses examples and stories of leaders and companies exemplifying some and all of these techniques as part of their overall strategy. While it is worthwhile breaking down techniques into silos, the examples shown always resort to a combination of these 10 techniques.

[Safa Jemai · Rating 5 out of 5]

Honestly this book has opened my eyes on so many things regarding the different growth paths for one’s business.
I find it so helpful to list different companies experiences and easier to learn from them than listing some facts.

For people wanting to start learning about different growth paths, definitely go for it and read this book!

[G T · Rating 5 out of 5]

If I see many remarks regarding this book, I think people need to understand that you read something for three reason:

Find something new to learn/talk about
Repeat something you already know

Or
Spend time for casual cause.

These book gave me really nice ideas of how to use what I forgot that I know it.

[Israel · Rating 4 out of 5]

This is a very insightful book on the various paths companies can adopt to improve outcomes. Companies can intensify customer experience or adopt measures to ensure churn is managed in an innovative way.

This is a must read for any entrepreneur or business leader looking to scale revenues and product growth!

[Lindsay · Rating 5 out of 5]

A must read for anyone involved in the growth of a business. I closed the back cover and handed it directly to my business partner. Fresh ideas and fantastic case studies, this is one that won’t be on the shelf because I will be referencing it for years to come.

[Leanne · Rating 4 out of 5]

Great business book. Easy read. Highly recommend for anyone involved in strategy & business planning. It reads very much like a next step to Crossing the Chasm. Lots of examples of companies following each growth path.

[JongWhi Kim · Rating 2 out of 5]

Beware of Over_simplification

The book provides basic 10 pathways which is good to have as reference.
However, the book is filled with oversimplification that may mislead readers to neglect the ultimate truth: knowledge doesn't guarantee appropriate application in reality

[Gustavo De · Rating 4 out of 5]

With her 10 paths, Tiffani provides a solid starting point for growing your business. Each path is well explained through real-world cases. However, if you’re an avid reader of business books, you may already be familiar with many of the examples used.

[Rachel · Rating 4 out of 5]

Wouldn't describe it as new or groundbreaking info but very well structured. Good read.

[Dominik · Rating 3 out of 5]

W porządku książka o wzroście biznesu, choć raczej dla czytelników, którzy nie mieli wcześniej większego pojęcia o temacie.

[Mandi Ehman · Rating 4 out of 5]

I really enjoyed this book, not just for the growth principles that Tiffany Bova outlines but for the detailed case studies that accompany each principle.

[Emanuel Vass · Rating 5 out of 5]

Always purpose over profit, serving is main road for sales

[Jabr · Rating 5 out of 5]

Great book

[Saima Absar · Rating 3 out of 5]

This book is a collection of case studies or sorts and not even as well written as a good case study. That said, the examples mentioned in the book are quiet pertinent.

[Becky Bausman · Rating 5 out of 5]

Fantastic, actionable, clear, and authoritative. I will use this book’s ten path framework immediately, and likely remember its many potent stories for the rest of my career.

[Khawaja Saud Masud · Rating 5 out of 5]

Insightful and well conceptualized.

[מאיר]

good, includes stories, big business competition growth

[Ecaterina Moraru · Rating 5 out of 5]

Lots of examples and company stories are written in a clear, practical manner. You don't get lost in the ideas and understand the realm of possibilities in combining the paths for growth.

[Justina Ramoskaite · Rating 3 out of 5]

A mini-MBA

[Madan Vasandani · Rating 5 out of 5]

A Blue Print for business growth

If you are in a growth stall in your business, I suggest you to read this book and execute the growth strategies.

[Book Chui · Rating 3 out of 5]

This book will appeal more to those who have not been exposed to marketing concepts such as Ansoff's growth matrix, co-opetition and other commonly-used growth themes. The value of this book lies more in the selection of stories and how it relates to the concepts being presented. Being a marketer, its not as deep as I would have hoped but the insights are a good starting point to find gaps and areas which growth can be derived.

[Rayyan Adwiarto · Rating 5 out of 5]

Well-structured companies growth path with 32+ case studies (including the mini case study) according to the path. Enjoyed my time reading it. Very insightful studies!

[Juan Chavez · Rating 4 out of 5]

Good book with great examples. I really enjoyed reading about the real world case studies. I have grown fond of case studies as I feel success leaves a trail and case studies reveal it.

Tiffani Bova has presented a unique approach to understanding how businesses grow and what the successful ones (and some not so successful) do to prevent or cure a growth stall. What makes this book stand out is Bova’s recognition that the most interesting and innovative ideas are at the boundaries of conventional strategies. The combination of growth strategies is where the magic and lie.
In this book Tiffani, has come up with 10 paths, in other words company strategies to enable your company to come up with a growth plan. The book takes you through these ten strategies as well as the context, combination (you may use more than one plan) and the sequence. These descriptions are backed up by customer examples, both positive and negative, so you will see examples of Netflix, Amazon, Red Bull, Kylie Jenner, Marvel, Starbucks, McDonald's. Plus sketch notes and important sentences are already underlined, which helps to break up the narrative and gives a "serious" book more of a "fun" fee

This is both a strength and a set back as I am not entirely sure which ones to use when all the time.
She mentions that the order and the timing are very important to the success of the implementation of the paths.

Nevertheless I learned alot and will come back to it for lessons. That I am sure.