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Chai Karak: A Customer Service Story
The book will show you how to instill a customer-centric culture so that you: attract and retain more customers, create loyal customers for life, convert complaints into opportunities, fuel your innovation pipeline, and win the customer service game!
"If you want to build a Customer Centric Culture, read this entertaining and insightful book." ― Michael Aun, Author of It's the Customer, Stupid!
"It’s an easy to read customer service story that shows you what not to do and inspires you on what to do." ― Dr. Tony Alessandra, Author of The Platinum Rule
"If you want to build a Customer Centric Culture, read this entertaining and insightful book." ― Michael Aun, Author of It's the Customer, Stupid!
"It’s an easy to read customer service story that shows you what not to do and inspires you on what to do." ― Dr. Tony Alessandra, Author of The Platinum Rule
70 pages, Paperback
First published January 1, 2018
11 people want to read
About the author
Mohamed Isa
5 books4 followersMohamed Isa is fiercely committed to helping executives and their teams achieve more sales and productivity so they can enjoy higher levels of satisfaction as they pursue—and achieve—their dreams and desires.
Are you looking for a proven professional to guide you in becoming a charismatic speaker so that you can attract more customers and get more cash? If so, you’ve come to the right place. With more than 15 years of experience in coaching clients to achieve remarkable success, Mohamed will help you get more laughs, receive more applause, and send your message across to an enthusiastic audience!
His path to becoming a speech coach emerged at an early age. In the early 1990s, when Mohamed was a business student at the University of Bahrain, he was the go-to person when it came to the preparation and practice of class presentations and case studies. He coached many students on how to deliver presentations that engaged their audience in an undeniable way.
Are you looking for a proven professional to guide you in becoming a charismatic speaker so that you can attract more customers and get more cash? If so, you’ve come to the right place. With more than 15 years of experience in coaching clients to achieve remarkable success, Mohamed will help you get more laughs, receive more applause, and send your message across to an enthusiastic audience!
His path to becoming a speech coach emerged at an early age. In the early 1990s, when Mohamed was a business student at the University of Bahrain, he was the go-to person when it came to the preparation and practice of class presentations and case studies. He coached many students on how to deliver presentations that engaged their audience in an undeniable way.
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Displaying 1 - 8 of 8 reviews
July 13, 2025
This is the first book (booklet) that I had read for this author, who is also a close friend) and I loved it, it’s about being human when dealing with a customer, respect and appreciation, after all we cannot have a customer when we don’t have a product or a service that we have to give, so when someone uses that product or a service we must first be thankful and then we make sure that what are providing gives the utmost satisfaction to those users. you find many businesses open, how many do stay open? Only those that made sure their products and services are up to the standard required, otherwise we lose, in fact both Us and the customer will lose, and here is the biggest dilemma, as there is no point in providing faulty products and bad service, no one wins.
December 24, 2022
Impressive.
February 13, 2020
Only read this book because my manager told me to.
So corny, so corporate, so capitalist, all the while the author is, sadly, completely oblivious to its nature. But the world is full of people who fall in this lane so it only makes sense that this book was written.
So corny, so corporate, so capitalist, all the while the author is, sadly, completely oblivious to its nature. But the world is full of people who fall in this lane so it only makes sense that this book was written.
May 17, 2023
A Refreshing Blend of Insight: Book Review of "Chai Karak"
"Chai Karak" by Mohamed Isa is a highly useful and concise book that delves into the intricate relationship between businesses and customer care. In this captivating read, the author skillfully highlights the detrimental impact of poor customer care on businesses while offering valuable insights into the importance of providing exceptional customer service.
One of the standout features of this book is the author's clever inclusion of dedicated spaces for readers to share their personal experiences. This interactive approach creates a unique bond between the reader and the book, fostering a deeper connection and piquing interest throughout the reading journey.
What sets this book apart is the author's ability to blend practical advice with engaging storytelling. Through real-life anecdotes and relatable scenarios, the reader gains a genuine understanding of the challenges faced by businesses and the potential for growth through improved customer care.
In conclusion, "Chai Karak" is a must-read for both entrepreneurs and customer care professionals. Its usefulness, concise nature, and emphasis on reader engagement make it a standout in its genre. By shedding light on the vital role of exceptional customer care, this book empowers businesses to create lasting relationships with their customers and unlock their full potential in today's competitive landscape.
"Chai Karak" by Mohamed Isa is a highly useful and concise book that delves into the intricate relationship between businesses and customer care. In this captivating read, the author skillfully highlights the detrimental impact of poor customer care on businesses while offering valuable insights into the importance of providing exceptional customer service.
One of the standout features of this book is the author's clever inclusion of dedicated spaces for readers to share their personal experiences. This interactive approach creates a unique bond between the reader and the book, fostering a deeper connection and piquing interest throughout the reading journey.
What sets this book apart is the author's ability to blend practical advice with engaging storytelling. Through real-life anecdotes and relatable scenarios, the reader gains a genuine understanding of the challenges faced by businesses and the potential for growth through improved customer care.
In conclusion, "Chai Karak" is a must-read for both entrepreneurs and customer care professionals. Its usefulness, concise nature, and emphasis on reader engagement make it a standout in its genre. By shedding light on the vital role of exceptional customer care, this book empowers businesses to create lasting relationships with their customers and unlock their full potential in today's competitive landscape.
October 12, 2025
“Chai Karak” is one of those rare books that combines simplicity, storytelling, and practical wisdom in a way that keeps you turning the pages effortlessly. I finished it in just a couple of hours - not because it’s short, but because it’s written with such clarity and flow that you don’t want to stop.
The author recounts a real-life experience with a bank in Bahrain - a dramatic and emotional story that highlights how a single failure in customer service can reveal deep institutional shortcomings. Through this story, Mohamed Isa transforms a personal incident into a series of powerful lessons about empathy, culture, and the importance of truly living a customer-centric mindset.
What makes this book stand out is its ability to turn an everyday symbol - a cup of chai karak - into a metaphor for connection, warmth, and consistency in serving others. The storytelling is simple yet impactful, and the takeaways are immediately applicable for anyone working in customer experience or service improvement.
Highly recommended for anyone passionate about customer service, organisational culture, or leadership. This book will change the way you look at customer experience - one sip at a time.
July 8, 2025
I absolutely loved reading **"Chai Karak"**! The book offers a captivating and heartfelt exploration of the importance of excellent customer service, wrapped in an engaging narrative. The storytelling is warm and authentic, making it easy to connect with the characters and their experiences.
What truly stands out is how the book highlights the value of kindness, patience, and genuine care in everyday interactions. It’s an inspiring reminder that great customer service goes beyond just fulfilling needs—it's about creating memorable moments and building lasting relationships.
What truly stands out is how the book highlights the value of kindness, patience, and genuine care in everyday interactions. It’s an inspiring reminder that great customer service goes beyond just fulfilling needs—it's about creating memorable moments and building lasting relationships.
July 7, 2025
I’ve followed the author on social media for years, and Chai Karak: A Customer Service Story left a lasting impact on me. I read it when I became a Cabin Service Manager, and its region-specific insights were both practical and relatable. Even after changing careers, I still apply its lessons today. I’ve recommended it often and always suggest colleagues pick it up from Duty Free Bahrain, it’s a gem.
June 29, 2019
Got this from a friend and while the book provides insights on the customer service experience it felt unfinished.
Displaying 1 - 8 of 8 reviews