Don Yaeger is an acclaimed American author, journalist, and keynote speaker based in Tallahassee, Florida. A graduate of Ball State University, he began his journalism career at The San Antonio Light and The Dallas Morning News before joining Sports Illustrated as Associate Editor. He has authored or co-authored 30 books, including 12 New York Times best-sellers. Yaeger collaborated with sports legends such as Walter Payton, John Wooden, Michael Oher, and Bubba Watson, as well as political figures like Brian Kilmeade on historical bestsellers. He hosts the Corporate Competitor Podcast.
A simple yet profound read. A primer for anyone to study and apply, esp since our broken schooling system doesn't often teach the 16 principles in the book.