Revolt: A movement owner's manual

by Alex Lewis

The secret ingredient behind every successful revolution is simple. They had people on their side. And today, that army can just as easily be mobilised by a business, a charity or an individual. With an age of anger upon us, the world can seem more divided than ever. But there has never been a better time to fight this. A potent cocktail of technology and demographics provides the opportunity to fix the world s to-do list. Revolt is the tool-kit for these can-doers. It's a practical guide that lets anyone channel that anger into positive action by building their own movements of change. If you tremble with indignation, you can ignite that rage in others. But you'll have more chance if you use a brand as your kindling. Brands don t just attract people toward our supermarket shelves. They turn us into consumers of football clubs, pop stars and, yes, social movements too. Successful revolutions package an ideal, an identity and an image that those on the inside are proud of and those on the outside covet. When you want to create a change, start a revolution. When you want to start a revolution, create a brand.

360 pages, Hardcover

Published September 4, 2017

About the author

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Reviews

[C · Rating 4 out of 5]

Solid message, well delivered, but this book was a very quick read with tons of unnecessary white space. I didn't want it taking up so much room for so little in my home, so I gave it away. However, it's a great book to share because the message is powerful and simple — just as it preaches for delivering an effective campaign.