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Dream 100 Book
The only book on earth that exposes how to get the big deals that make all your business dreams come true.
- GenresBusiness
233 pages, Hardcover
Published January 1, 2018
9 people are currently reading
202 people want to read
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Displaying 1 - 4 of 4 reviews
April 22, 2019
Had some decent takeaways:
KEY: Pitch your product to multiple people who ALREADY HAVE LISTS of your ideal 100.
Everyone knows their client acquisition, learn your AFFILIATE ACQUISITION COST.
If a client is worth $50, an affiliate might bring you 1k clients so that affiliate would be worth $50k.
KEY: You only pay affiliates if THEY CONVERT! I'd rather have 50% of a sale then 100% of nothing.
When do a promo for affiliate audience, use their logo and name! Use their name for the site and a landing page specifically for them!
How can you INTEGRATE YOUR PRODUCTS into other people's products?
Give affiliates 50%!
You must GAMIFY your affiliate program!
PRIZES make your affiliate program amazing!
Prizes are like trophies!
Take pictures of giant checks with affiliates on it and pump in social media!
Have a leader board that's always changing so they can see there names!
Leader boards help keep pushing through the initial boost.
Find others in your industry that are doing similar things and subscribe as an affiliate to get their list!
Find the list of most engaged affiliates and then stalk their social media profiles to learn about them.
Business is just relationships!
GIVE WITHOUT EXPECTATIONS! YOUR BUSINESS WILL THRIVE!
Direct mail with a box or lumpy envelope gets thier attention.
SEND A BOX TO DREAM 100 AS PEOPLE OPEN GIFTS!
The copy must be specific (I love your podcast because...). Then intro self, who worked with, money brought in, etc.
To train your manager, BUY COURSES AND HAVE THEM TRAIN! THEY BECOME EXPERTS IN WEEKS!
Always give value first!
Target others who have your dream 100. (Like Tony Robbins! He has your ideal client!)
STEP 1: List your Dream 100 and track all their data on a spreadsheet.
STEP 2: Figure out how to give SIGNIFICANT VALUE without strings attached.
STRP 3: Send a FREE COPY of what you want them to promote.
STEP 4: Map out MARKETING campaign before you start. Your follow up emails, packages, calls, etc. GET THEIR ATTENTION!
STEP 5: Send out your offer to dream 100.
STEP 6: Spoil the crap out of them!
STEP 7: TRACK enerything.
STEP 8: FOLLOW UP RELENTLESSLY!
TRACK EVERYTHING AND FOLLOW UP! AGAIN AND AGAIN! STUBBERN PERSISTENCE IS KEY!
BE CREATIVE! A great gift is the rock hide a key and tell a funny story behind it.
Old school Action figures are awesome to send too as they trigger memories.
Negative replies mean they're still interested.
If after 5 attempts and no response, take a break. Go from email to phone to text to Facebook to LinkedIn to direct mail.
EX RESPONSE:
"I'm really sorry this came across as spam or that it's crap. This really isn't and I'd like to prove it. I know for a fact that you're interested because you spent this time to write back to me. That's exciting because we are literally one step away from you having this in your hands to see how great it is. I put my whole life into this, and it's different and worth it. It was worth me putting my reputation on the line to come to you and look like a spammer to get it in your hands. If that's what it took to make that happen then it's worth it. I know deep down you're interested but your guard is up and I understand that. If a stranger emailed me out of the blue I probably would have the same reaction. All I'm asking is for you to let me send this to you on my dime, so that you can see for yourself. No strings attached. I just want you to have a chance to look at it."
You go through Dream 100 to get 3 that will actually promote and 1 will be worth it.
Use URGENCY and SCARCITY when using affiliates! Stroke thier ego as well.
Set up their affiliate funnel so you email them" all you have to do is send out this link."
Also write out the entire email script for them so all they have to do is set up auto responder.
KEY: Pitch your product to multiple people who ALREADY HAVE LISTS of your ideal 100.
Everyone knows their client acquisition, learn your AFFILIATE ACQUISITION COST.
If a client is worth $50, an affiliate might bring you 1k clients so that affiliate would be worth $50k.
KEY: You only pay affiliates if THEY CONVERT! I'd rather have 50% of a sale then 100% of nothing.
When do a promo for affiliate audience, use their logo and name! Use their name for the site and a landing page specifically for them!
How can you INTEGRATE YOUR PRODUCTS into other people's products?
Give affiliates 50%!
You must GAMIFY your affiliate program!
PRIZES make your affiliate program amazing!
Prizes are like trophies!
Take pictures of giant checks with affiliates on it and pump in social media!
Have a leader board that's always changing so they can see there names!
Leader boards help keep pushing through the initial boost.
Find others in your industry that are doing similar things and subscribe as an affiliate to get their list!
Find the list of most engaged affiliates and then stalk their social media profiles to learn about them.
Business is just relationships!
GIVE WITHOUT EXPECTATIONS! YOUR BUSINESS WILL THRIVE!
Direct mail with a box or lumpy envelope gets thier attention.
SEND A BOX TO DREAM 100 AS PEOPLE OPEN GIFTS!
The copy must be specific (I love your podcast because...). Then intro self, who worked with, money brought in, etc.
To train your manager, BUY COURSES AND HAVE THEM TRAIN! THEY BECOME EXPERTS IN WEEKS!
Always give value first!
Target others who have your dream 100. (Like Tony Robbins! He has your ideal client!)
STEP 1: List your Dream 100 and track all their data on a spreadsheet.
STEP 2: Figure out how to give SIGNIFICANT VALUE without strings attached.
STRP 3: Send a FREE COPY of what you want them to promote.
STEP 4: Map out MARKETING campaign before you start. Your follow up emails, packages, calls, etc. GET THEIR ATTENTION!
STEP 5: Send out your offer to dream 100.
STEP 6: Spoil the crap out of them!
STEP 7: TRACK enerything.
STEP 8: FOLLOW UP RELENTLESSLY!
TRACK EVERYTHING AND FOLLOW UP! AGAIN AND AGAIN! STUBBERN PERSISTENCE IS KEY!
BE CREATIVE! A great gift is the rock hide a key and tell a funny story behind it.
Old school Action figures are awesome to send too as they trigger memories.
Negative replies mean they're still interested.
If after 5 attempts and no response, take a break. Go from email to phone to text to Facebook to LinkedIn to direct mail.
EX RESPONSE:
"I'm really sorry this came across as spam or that it's crap. This really isn't and I'd like to prove it. I know for a fact that you're interested because you spent this time to write back to me. That's exciting because we are literally one step away from you having this in your hands to see how great it is. I put my whole life into this, and it's different and worth it. It was worth me putting my reputation on the line to come to you and look like a spammer to get it in your hands. If that's what it took to make that happen then it's worth it. I know deep down you're interested but your guard is up and I understand that. If a stranger emailed me out of the blue I probably would have the same reaction. All I'm asking is for you to let me send this to you on my dime, so that you can see for yourself. No strings attached. I just want you to have a chance to look at it."
You go through Dream 100 to get 3 that will actually promote and 1 will be worth it.
Use URGENCY and SCARCITY when using affiliates! Stroke thier ego as well.
Set up their affiliate funnel so you email them" all you have to do is send out this link."
Also write out the entire email script for them so all they have to do is set up auto responder.
July 11, 2019
Traditional marketing focuses on acquiring customers directly. What if an indirect strategy was better? That's what Dana Derricks recommends in his book: recruit affliate partners who can recommend your products and services to their customers. Derricks has used this strategy to grow his business quickly and it is a key strategy used by ClickFunnels, a marketing software company, to grow fast. If you remember hearing about the Dream 100 from Chet Holmes and wanted more depth, this is the book for you.
Some suggestions for a future edition of the book. It could use more extensive editing in some cases. I would also recommend adding further details showing full Dream 100 campaigns. In addition, I would recommend including photos showing the "lumpy mail" packages that Derricks has created. Additional information and details are likely available in some of the online courses the author offers.
Some suggestions for a future edition of the book. It could use more extensive editing in some cases. I would also recommend adding further details showing full Dream 100 campaigns. In addition, I would recommend including photos showing the "lumpy mail" packages that Derricks has created. Additional information and details are likely available in some of the online courses the author offers.
Read
June 26, 2019Fantastic lessons on how to grow your business by piggybacking on the fame and the followers of more established personalities, the so-called "Dream 100 people." I didn't know that when you do social climbing and celebrity stalking, that's already doing one of the Dream 100 techniques.
What I like about this book is the easy reading, no fluff, just substantive lessons one after the other. Dana Derricks doesn't mince words, he tells it like it is. But he does push you to buy his other products and upsell you on his Dream 100 campaign and Dream 100 launch programs. They cost a lot more than the book but he set it up to where you'll only be able to proceed once you've internalized the concepts he laid down in Dream 100 book.
Highly recommended if you want to succeed in business especially copywriting
What I like about this book is the easy reading, no fluff, just substantive lessons one after the other. Dana Derricks doesn't mince words, he tells it like it is. But he does push you to buy his other products and upsell you on his Dream 100 campaign and Dream 100 launch programs. They cost a lot more than the book but he set it up to where you'll only be able to proceed once you've internalized the concepts he laid down in Dream 100 book.
Highly recommended if you want to succeed in business especially copywriting
September 19, 2018
Really easy to read and could be finished in less than a day/half day. A lot of specific content. Seems simple enough to follow if you already have a business set up. I do not have a business set up now, but I am still making a list of all the people I would love to meet on equal ground one day. You never know...
Displaying 1 - 4 of 4 reviews