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Digital Behavior Design
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When we first published Digital Behavioral Design, Cambridge Analytica and Russia stood accused of manipulating people’s voting behavior. App users felt like technology was taking over their behavior, and were out of control. The US was wracked by behavioral crises of opioid addiction, obesity, and Type-II Diabetes. Beyond our crises exist opportunities for extraordinary wealth thousands of business, right now, have a fantastic value proposition that their users are begging for, but can’t take advantage of due to the high barriers of changing their own behavior. Never before has this question been as pressing as it is "Why do people do what they do?!” Answering this question will help us, as a society, heal that which ails us, and help people and businesses alike thrive.
When we first published Digital Behavioral Design, Cambridge Analytica and Russia stood accused of manipulating people’s voting behavior. App users felt like technology was taking over their behavior, and were out of control. The US was wracked by behavioral crises of opioid addiction, obesity, and Type-II Diabetes. Beyond our crises exist opportunities for extraordinary wealth thousands of business, right now, have a fantastic value proposition that their users are begging for, but can’t take advantage of due to the high barriers of changing their own behavior. Never before has this question been as pressing as it is "Why do people do what they do?!” Answering this question will help us, as a society, heal that which ails us, and help people and businesses alike thrive.
- GenresDesign
76 pages, ebook
Published April 1, 2018
3 people are currently reading
47 people want to read
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Displaying 1 - 3 of 3 reviews
July 6, 2018
Extremely good book with very high information density. A great introduction to the practical sides of behavioral psychology concerning habits. I made 35 highlights in the 76-page book.
The only problem was its multitude of spelling and grammatical errors, but the book is still completely readable and understandable. Didn't expect more from the editing of a free e-book.
The only problem was its multitude of spelling and grammatical errors, but the book is still completely readable and understandable. Didn't expect more from the editing of a free e-book.
January 2, 2021
As an avid reader of everything related to behavioral psychology applied to product development, this booklet does not provide anything new. However, it is a really good introduction to this topic and all the challenges and opportunities that come with it. Looking forward to seeing new booklets from this team!
January 19, 2020
Great book to know more about basic behavioral design, it gives you all the ‘must have’ aspects and consideration if you want to start designing your own product or revamp your product. This book isn’t thick only 75 page long and I found it in ebook format, so it’s very handy.
Displaying 1 - 3 of 3 reviews