Made Possible By: Succeeding with Sponsorship

by Patricia Martin

"Made Possible By" is a step-by-step guide to securing successful, sustainable corporate sponsorships that will provide financial stability, increased visibility, and help your nonprofit achieve its mission. Sponsorship expert Patricia Martin walks you through every phase of the process and shows how to assess what it will take to get your organization prepared for success. "Made Possible By" gives you the information and tools you need to Get organizational buy-in Approach potential partners Prepare a winning proposal Negotiate contracts Report results Build long-term equity Evaluate the success of the relationship

Genres: Nonfiction

160 pages, Paperback

First published November 12, 2003

About the author

Patricia Martin is CEO and founder of LitLamp Communications, an award-winning marketing boutique acclaimed for using culture as a medium to connect brands with communities of consumers. Author of the books Renaissance Generation: The Rise of the Cultural Consumer and What it Means to Your Business, Made Possible By: Succeeding with Sponsorship and Tipping the Culture: How Engaging Millennials Will Change Things, Martin pioneered the point of view that the convergence of art, technology and entertainment is remaking the American consumer.

Martin has been featured in the Chicago Tribune, The New York Times, NPR, the Wall Street Reporter, Market Watch, Harvard Business Review, and Advertising Age. She is a frequent contributor to The Huffington Post and a Senior Research Fellow at the Institute of Cultural Affairs International.

Reviews

[Katelynn Blackwood · Rating 4 out of 5]

good start

[Waddy Thompson · Rating 3 out of 5]

Terrific book for those getting started in seeking corporate sponsorship.

[Lindsy · Rating 5 out of 5]

Made Possible By is a practical guide for starting up a new sponsorship program - or finding some new insights on an existing one. Geared towards small to mid-size non-profits, this book includes incredibly useful worksheets that help determine your organizations assets, the value of those assets, and how to approach new potential corporate partners. I will definitely use this book often.

[Jerry Smith · Rating 4 out of 5]

Well structured book that goes through the processes and requirements for non-profits to gain sponsorships from corporations and businesses. Contains a lot of resources (forms etc) that I am sure I will use. Read through from cover to cover, now I will go through it again in more detail and I am sure it will prove very useful in the long term for me.

[Leah Wescott · Rating 5 out of 5]

All the basics for a non-profit and it inspired a lot more ideas.

[Robert · Rating 4 out of 5]

Good insight into some markets, and useful exercises at the end of chapters.