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Aiming High: How a Prominent Sports and Celebrity Agent Hit Bottom at the Top
Aiming High is the astonishing story of sports and celebrity agent Darren Prince, who battled addiction while representing some of the most iconic figures in the world. After a drug overdose, many demoralizing nights, and mornings where he couldn't get out of bed without a prescription in hand, Darren hit rock bottom at the top--and in the process discovered the true meaning of success.
290 pages, Hardcover
First published August 21, 2018
13 people are currently reading
87 people want to read
About the author
Darren Prince
3 books5 followersDarren Prince, a four-time international best-selling author of his powerful memoir titled “Aiming High: How a Prominent Sports and Celebrity Agent Hit Bottom at the Top" that also hit Amazon's #1 Best-Seller list.
He is a prominent sport and celebrity agent, now a global advocate for addiction and recovery. A memorable forward written by Ervin’ Magic’ Johnson, the book is available on My Book Order, Amazon Audible, Barnes & Noble, and many fine online book stores.
Through his agency, Prince Marketing Group, Darren represents many icons of professional sports and movies. Sports icons like Ervin Magic Johnson, Dennis Rodman, Hulk Hogan, the late Joe Frazier, Muhammad Ali, & Evel Knievel. Actors like Charlie Sheen, Chevy Chase, Denise Richards, and Carmen Electra, to name a few.
As an advocate, speaker, and leading authority within his new cause, Darren’s recovery insights have featured in the Wall Street Journal, The New York Times, USA Today and has been a guest on CNN, Fox & Friends, Tucker Carlson, and The Dr. Oz Show. From selling his first business at the age of nineteen to building a multimillion-dollar talent agency, Darren has experienced what life is like in the celebrity world.
Unfortunately, he also experienced the dark reality of addiction through his struggle and experiences with it. Today, Darren has maintained over 11-years of sobriety. His mission, purpose, and drive are to help others who suffer the grips of drug addiction and help them end the cycle and into a life of healing and freedom.
Through his advocacy, he has become a sought after speaker for recovery from addiction and mental health. He specializes in helping high functioning addicts and at-risk executives learn to identify and avoid the pitfalls of addiction, including his work with teens teaching them how to build self-esteem, learn awareness to be confident within their self-worth.
When he is not traveling for work or speaking, he enjoys spending time at home with friends and family as he resides in Beverly Hills, CA.
He is a prominent sport and celebrity agent, now a global advocate for addiction and recovery. A memorable forward written by Ervin’ Magic’ Johnson, the book is available on My Book Order, Amazon Audible, Barnes & Noble, and many fine online book stores.
Through his agency, Prince Marketing Group, Darren represents many icons of professional sports and movies. Sports icons like Ervin Magic Johnson, Dennis Rodman, Hulk Hogan, the late Joe Frazier, Muhammad Ali, & Evel Knievel. Actors like Charlie Sheen, Chevy Chase, Denise Richards, and Carmen Electra, to name a few.
As an advocate, speaker, and leading authority within his new cause, Darren’s recovery insights have featured in the Wall Street Journal, The New York Times, USA Today and has been a guest on CNN, Fox & Friends, Tucker Carlson, and The Dr. Oz Show. From selling his first business at the age of nineteen to building a multimillion-dollar talent agency, Darren has experienced what life is like in the celebrity world.
Unfortunately, he also experienced the dark reality of addiction through his struggle and experiences with it. Today, Darren has maintained over 11-years of sobriety. His mission, purpose, and drive are to help others who suffer the grips of drug addiction and help them end the cycle and into a life of healing and freedom.
Through his advocacy, he has become a sought after speaker for recovery from addiction and mental health. He specializes in helping high functioning addicts and at-risk executives learn to identify and avoid the pitfalls of addiction, including his work with teens teaching them how to build self-esteem, learn awareness to be confident within their self-worth.
When he is not traveling for work or speaking, he enjoys spending time at home with friends and family as he resides in Beverly Hills, CA.
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Displaying 1 - 8 of 8 reviews
June 7, 2020
A Memoir of Addiction, Self-Discovery, and Freedom Within Recovery
Not many of us get a second chance in life after addiction. Not everyone reaches the height of the business world while having a self-imposed problem with opioids until you overdose. That is what happened to Darren Prince as he shares all in his intriguing memoir of "Aiming High." Being a top sport and celebrity agent while representing some of the most iconic and legendary figures of our generation didn't mean Darren was not immune from addiction either as he shares in his memoir.
Another lesson you will learn from reading Darren's book. As a person maintaining recovery myself, I have learned that "Addiction of any kind does not Discriminate of whom it will touch"... Something Darren understands today and brave of him to share his testimony while sharing many memorable stories throughout his career as he weaves his downfall, but most important, how he fought like hell to gain his life back within recovery. He also proves we stay "sick as our secrets." And that is part of the disease of drug addiction.
I won't lie; it is impressive to continue working in a high-profile career and hiding a secret of drug addiction. But? The bigger you become? The harder they fall. But Darren got back up and now shares all to help others who may suffer in silence just as he had. He is a real example that if want your life back from addiction? You have to do the recovery work needed, and Darren shares it as well. The fantastic stories alone make the book a great read, but the clear message is there is HOPE after addiction, and recovery is possible for anyone.
"Aiming High" needs to be read by everyone because it has an extraordinary message of endurance, acceptance, and HOPE.
~Lyon Media Services & Literary Consulting --Cat Lyon
Not many of us get a second chance in life after addiction. Not everyone reaches the height of the business world while having a self-imposed problem with opioids until you overdose. That is what happened to Darren Prince as he shares all in his intriguing memoir of "Aiming High." Being a top sport and celebrity agent while representing some of the most iconic and legendary figures of our generation didn't mean Darren was not immune from addiction either as he shares in his memoir.
Another lesson you will learn from reading Darren's book. As a person maintaining recovery myself, I have learned that "Addiction of any kind does not Discriminate of whom it will touch"... Something Darren understands today and brave of him to share his testimony while sharing many memorable stories throughout his career as he weaves his downfall, but most important, how he fought like hell to gain his life back within recovery. He also proves we stay "sick as our secrets." And that is part of the disease of drug addiction.
I won't lie; it is impressive to continue working in a high-profile career and hiding a secret of drug addiction. But? The bigger you become? The harder they fall. But Darren got back up and now shares all to help others who may suffer in silence just as he had. He is a real example that if want your life back from addiction? You have to do the recovery work needed, and Darren shares it as well. The fantastic stories alone make the book a great read, but the clear message is there is HOPE after addiction, and recovery is possible for anyone.
"Aiming High" needs to be read by everyone because it has an extraordinary message of endurance, acceptance, and HOPE.
~Lyon Media Services & Literary Consulting --Cat Lyon
June 12, 2020
Amazing chapter on the gifts of recovery, which everyone should read. The rest of the story was interesting and probably needed to appreciate that chapter, but the writing really didn’t captivate me.
October 4, 2018
MUST READ!!!! YOU WILL NOT BE ABLE TO PUT IT DOWN!!!
As the opioid epidemic continues to worsen in this country, people need to learn more about it, especially if anyone close to you is battling this horrible addiction aka disease of the mind. This story is almost surreal, but shows how it can happen to anyone! This book was extremely well written. One of those rare books you won't put down until it's complete!
As the opioid epidemic continues to worsen in this country, people need to learn more about it, especially if anyone close to you is battling this horrible addiction aka disease of the mind. This story is almost surreal, but shows how it can happen to anyone! This book was extremely well written. One of those rare books you won't put down until it's complete!
January 28, 2019
This book sort of fell in my lap. The author, Darren Prince, did a book signing at my mom's work so she picked up a copy for me. That said, I thought it was a great read. It isn't overly long, but has plenty of depth. Darren Prince's up close perspective of some of the greatest moments and people in sports makes this worth the read. Don't stop there, though. Prince's recollection of his life addicted to pain pills is both thought provoking and humanizing. In today's culture, I think It's easy to talk about addiction and drug addicts in the abstract. Prince had it better than most (and he'll be the first to tell you.) But he accomplishes his goal of giving addiction a voice, and he shows that even guys and girls who seem like they have it made still struggle behind closed doors. I'm glad I read this book. An encouraging read for sports fans and addicts/ former addicts alike.
December 4, 2021
I thought it was a great book. I truly enjoy reading other peoples story’s. I am impressed with what he accomplished starting as a young kid but I also enjoyed the lessons he learned from his dad and so many others.
December 18, 2020
A must-read for anyone in recovery. Inspirational, powerful, honest.
August 9, 2025
2.5
Really surprised by the ratings on this one
Thought the storytelling lacked any depth at all. This should have been brilliant given the life he’s had, really disappointing.
Really surprised by the ratings on this one
Thought the storytelling lacked any depth at all. This should have been brilliant given the life he’s had, really disappointing.
November 5, 2018
The author wrote about his experience with opioids in a raw manner that made it easy to care about him and his journey. He was at the top of his career and had a devastating fall from the top that could have destroyed him had he not taken control of his addiction and health. This book is very timely and shows that anyone, no matter how successful, can be affected by this epidemic and possibly lose it all.
Displaying 1 - 8 of 8 reviews