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Mind Set! CD: Reset Your Thinking and See the Future

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In his seminal works Megatrends and Megatrends 2000, John Naisbitt proved himself one of the most far-sighted and accurate observers of our fast-changing world.

Mind Set! goes beyond that—Mind Set! discloses the secret of forecasting. John Naisbitt gives away the keys to the kingdom, opening the door to the insights that let him understand today's world and see the opportunities of tomorrow. He selected his most effective tools, 11 Mind Sets, and applies them by guiding the reader through the five forces that will dominate the next decades of the 21st century.

Ilustrated by stories about Galileo and Einstein to today's icons and rebels in business, science, and sports, Mind Set! opens your eyes to see beyond media headlines, political slogans, and personal opinions, to select and judge what will form the pictures of the future.

Read by Eric Conger

Audio CD

First published January 1, 2006

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About the author

John Naisbitt

59 books64 followers
After serving in the U.S. Marine Corps and after finishing his studies in at Utah, Cornell and Harvard, he worked as an executive in the coporate world, was called to be Assistant Secretary of Education under President Kennedy when he was 34, and worked as Special Assistant for President Johnson. He has witnessed America going throubled times and good times.
He has traveled the world since the late 1960s, keeping in close touch with corporations and people in many fields of endeavor. He has spoken to virtually every major corporation, to many several times. His cultural life and residence in the United States, Europe and now China keeps him in direct in touch with a changing economic environment -- experience that is reflected in the books he has written.

His international bestseller Megatrends sold more than 9 million copies and was on the New York Times bestsellerlist for more than two years, mostly as number one. John Naisbitt published the international bestsellers Re-inventing the Corporation in 1985, Megatrends 2000 in 1990, which was published in 32 countries and was the Number One bestseller in the U.S., Japan, and Germany, and Megatrends for Women in 1992 (co-authored with Patricia Aburdene). His Japanese language book, Japan's Identity Crisis, was released in 1992 and was a bestseller in Japan.

His 1994 book, Global Paradox, received England's World Review Award for The Best Book of The Year. Megatrends Asia 1995, was a bestseller in the German language and in Asia. High Tech High Touch, was published in the fall of 1999 and has since been published in 17 countries. His last book Mind Set! was published in 42 countries. The Wall Street Journal called his work “triumphantly useful…taking bearings in all directions and giving us the courage to do the same.”

* Studied at Harvard, Cornell and Utah Universities
* Former executive with IBM and Eastman Kodak
* Assistant Secretary of Education to President Kennedy
* Special Assistant to President Johnson
* Former visiting fellow at Harvard University, visiting professor at Moscow State University, and current faculty member at the
* Nanjing University in China
* Distinguished International Fellow, Institute of Strategic and International Studies (ISIS), Malaysia -- the first non-Asian to hold this appointment
* Recipient of 15 honorary doctorates in the humanities, technology and science
Source: His Official Web page

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5 stars
76 (23%)
4 stars
86 (26%)
3 stars
104 (32%)
2 stars
44 (13%)
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13 (4%)
Displaying 1 - 30 of 30 reviews
Profile Image for Ryan.
20 reviews4 followers
February 29, 2008
From the author of Megatrends which I never read... this book was kind of inspiring but ultimately forgetable as I write this review a week after reading it. Filled with fun facts and stories but overall not as inspiring as I thought it would be. The author is a huge fan of newspapers which I just can't relate to... too much ink on the fingers.
My Summary: your mindset affects how you interact with the world. (duh)
Profile Image for Siti.
Author 3 books18 followers
September 13, 2017
I finally finish the book. Nine months on the dot. Wow.

Unbelievable.

Do I get it? Since it's about mindset and the way to see and understand what the future holds, I guess I would have to be more mindful about what I think and how I understand things, to see if I truly get it.

If you ask me right now, I'm just amazed that I actually reach the end of the book. It's mindset no. 8: Things we expect to happen always happen more slowly.

Heh.

It's a great book. Evergreen principles. You can apply the content in 2007, 2017, 2027, heck even to the end of time. You just have to have the patience to face and ride the WTF-is-this-man-talking-about moments.

Just continue. You'll get it, eventually.
Profile Image for Bobparr.
1,145 reviews87 followers
September 26, 2017
Questo fa coppia con il libro sui cigni neri, con la differenza che è stato sritto nel 2006 - fa coppia come esempi, come spavalderia, come saccenza.
Le intuizioni di Naisbitt sono abbastanza pratiche: il mondo nel quale vive l'autore è tuttavia un mondo lussuoso, tra alberghi a cinque stelle, interessi artistici, grandi nomi del gotha economico e politico. Puo' darsi che quello sia un punto di vista privilegiato per capire dove andrà il mondo, ma istintivamente ne rifuggo (anche se la previsione dell'Europa futura, destinata ad essere meta di turisti ricchi asiatici e americani - e non più luogo di produzione, innovazione e lavoro, nel lungo periodo - è tristemente condivisibile).
Profile Image for Gatot Widayanto.
24 reviews7 followers
December 25, 2022
Who doesn't know John Naisbitt? When I took up my assignment at the ITB Industrial Engineering Department, Prof. Dr. Anang Zaini Gani, my supervisor, handed me a book entitled "Megatrends" which, really, I didn't understand what it meant. He assigned me to study the book in one of the courses I took and write a paper on this subject. With all kinds of limitations, it was difficult for me to understand, let alone absorb, the contents of the book. Then, I just tried to "translate" in garbled language, without understanding. During the consultation with Pak Anang, I didn't understand more, I was even more frustrated because I didn't know what this book was talking about.

After I graduated, I found out that in the past I had “tried to understand” what was called “hi-tech” and “hi-touch”. However, it was in the world of work that I finally got a feel for what John Naisbitt meant by the term. That's the power of a mind set. Naisbitt defines mindset simply as the area where rain falls. If the area is a flat solid object (eg glass) then rainwater forms water droplets in that area. However, when the rain falls on fertile soil, what is seen is the infiltration of the soil which becomes wet. Back with the "Megatrends" experience, before my brain still had a flat surface so it didn't want to sink in. After work, I become more open and able to absorb like the fertile soil before.

The book "Megatrends", which sold nine million copies, has soared Naisbitt's name so that the two carry identical meanings. Twenty-five years later Naisbitt wrote a book called "Mind Set!" which tries to review the mindset and picture of the future. This is different from "Megatrends" and "Megatrends 2000" which are more focused on describing the future. Precisely in this book John Naisbitt reviews why he could come to conclusions like the previous book. He did this because several of his studies found that, among other things, the predictions made were exaggerated, even unrealistic.

GW BREED
Profile Image for YHC.
846 reviews5 followers
July 26, 2018
After reading some futurist books, i notice one thing is pretty much similar. China seems to be very possibly to become the next leading country. Comparing with the conservative policy of immigration, aging and fewer working force. China and India catch up specially China is going openly economically.



1)很多事情变了,但大多数事情没有变;

2)未来就存在于现实之中;

3)认真把握媒体统计数据;

4)勇于追求,错又何妨;

5)把未来看作一幅拼图;

6)不要走得太快,免得让人不知道你在哪里;

7)要变革,先让人们看到收益;

8)改变是需要时间的;

9)成功靠的不是解决问题,而是利用机会;

10)旧的不去,新的不来;

11)科技,始终来源于人性;
82 reviews2 followers
April 20, 2023
Ein Blick von oben, auf lange Erfahrung beruhend. Alles mit anschaulichen Beispielen und gut nachvollziehbar beschrieben. Geht es im ersten Teil um Mindsets, Entwicklungen möglichst gut einzuordnen, beschreibt Naisbitt im zweiten Teil Megatrends. Der Umgang mit Ihnen auf europäischer Seite ist im Großen und Ganzen deprimierend. Ich stelle mir die Frage, welche Kräfte die Europäer*innen, am sichtbarsten die Politiker*innen, daran hindern, notwendige Änderungen vorzunehmen. Nachher will es keine*r gewesen sein.
Profile Image for path.
344 reviews31 followers
May 18, 2022
The book is built around eleven “mindsets” or heuristics for reflecting on our actions and thoughts. Some are kind of dull and obvious and others have some depth to consider. The book is rather fluffy in terms of argument and largely leans on personal anecdotes and candied morsels of history as the main evidence supporting these mindsets.
Profile Image for Zsolt Balatoni.
1 review8 followers
October 13, 2023
Nothing special altough I’ve read it 15 years later. It covers some interesting ideas, but none of them was truly detailed.
Interesting to see how the smart people thought about the future 15 years ago.
Profile Image for Seema Rao.
Author 2 books68 followers
January 25, 2018
Interesting and surprising ideas, and well-written passages, but a bit evangelically depressing.
Profile Image for Edy.
273 reviews37 followers
January 17, 2010
MINDSET!
John Naisbitt
Daras Books, Jakarta 2007
352 halaman
978-979-1208-01-7

Dalam buku ini John Naisbitt mengungkapkan 11 kunci yang perlu diperhatikan dalam membaca peluang bisnis di masa mendatang, yakni:
1. Dunia terus berubah, namun kebanyakan hal tetap konstan (misal model terus berubah, namun fungsi pakaian tidak banyak berubah).
2. Masa depan tertanam di masa kini sehingga lakukan pencarian inovasi yang masih dalam batas jangkauan.
3. Fokus pada skor pertandingan atau fakta dan data (jangan terjebak excuse).
4. Memahami betapa menguntungkannya bila anda tidak harus benar (sehingga mendorong keberanian berinovasi).
5. Melihat masa depan sebagai potongan teka-teki (ada banyak bahan dan informasi yang sudah tersedia, sehingga kita kita tinggal menghubungkannya seperti puzzle)
6. Jangan berada terlalu jauh didepan sampai orang tidak menganggap anda bagian dari mereka. (Visi pemimpin harus bisa dipahami oleh orang yang dipimpin)
7. Resistensi terhadap perubahan berhenti bila ada manfaat nyata
8. Hal yang akan kita perkirakan akan terjadi selalu terjadi lebih lambat (segala sesuatu itu membutuhkan waktu dan proses)
9. Hasil bukan diperoleh dari memecahkan masalah melainkan dari mengeksploitasi peluang.
10. Jangan menambah tanpa mengurangi (untuk seleksi kualitas dan prioritas)
11. Jangan lupakan ekologi teknologi (ekologi bisa berdampak positif dan negatif)

Di buku ini juga diungkap beberapa trend kedepan seperti:
• Budaya visual yang makin dominan, sehingga akan mengurangi peran budaya baca. Iklan bergambar, komik, fashion, arsitektur, Film, Video, Fotografi dll akan semakin berkembang.
• Ekonomi semakin mengglobal sehingga batas-batas negara dalam ekonomi semakin kabur. Terjadi pergeseran dari Negara bangsa menuju domain ekonomi dengan banyaknya Multi national Corporation atau Trans Nasional Corporation.
• Perkembangan ekonomi di China sangat pesat dengan basis desentralisasi ekonomi di berbagai pusat pertumbuhan. Karakter entrepreneurship orang Cina yang sangat kuat menjadi modal dasar perkembangan ekonomi China. Di sisi lain kapitalisme juga mulai tumbuh di China dengan semakin bermunculanya milyarder dan jutawan lokal.
• Perkembangan ekonomi di Eropa agak merosot. Konsep welfare state yang dianut oleh negara-negara Eropa membuat beban negara meningkat dan menggerogoti kemampuan ekonomi negara. Inovasi yang rendah dan etos kerja (jam kerja) yang rendah membuat produktifitas Eropa juga sangat terbatas.
• Perlunya inovasi teknologi diberikan sentuhan manusiawi. Teknologi harus didorong untuk bisa memanusiakan manusia itu sendiri, dan tidak mencerabut dari kodrat kemanusiaannya.

Menurutku buku ini sangat bagus isinya, namun penuh dengan narasi dan explanasi, alurnya mengalir dan bahasanya sangat enak dicerna. Sebuah refleksi ketika membaca buku ini adalah, ketika Amerika, Eropa, Cina mulai bersaing untuk merebut masa depan, dimanakah posisi Indonesia??? Ketika mereka berpacu di dunia inovasi, para pejabat dan politisi Indonesia masih berkutat pada pertarungan rebutan posisi dan penilepan uang korupsi...Kapankah masyarakat khususnya warga miskin, warga terpencil dan warga yang terpinggirkan lainnya bisa BENAR-BENAR merasakan nikmatnya kue pembangunan? Ataukah warga marginal tersebut memang ditakdirkan hanya jadi PELENGKAP PENDERITA saja di negara ini?
Profile Image for Maxim Stockmann.
76 reviews
January 4, 2024
Ein sehr interessantes Buch! Vorallem aus der heutigen Perspektive, da das Buch schon 15 Jahre alt ist. Fast beängstigend, wie der Autor die Zukunft vorherzusagen vermag.
Profile Image for May Ling.
1,086 reviews286 followers
January 27, 2017
Summary: The eleven things he believes are valid and important. I don't love the writing style.

The idea of seeing the constants and not focusing on the noise is wonderful.
The idea of not being too far ahead is in line with those that have written on topics such as the adjacent next. Love it.
The idea that resistance to change falls if the benefits are real cannot possibly be reiterated enough. I like that he gives the example of Einstein, focusing on what is right vs. who is right. Wonderfully put.
The idea that it's exploiting opportunity rather than just solving problems, nuanced, but extremely valid.

The delivery is less than clever. I think Naisbitt is capable of much more. 3 isn't meant to be a bad rating, but this particular deliver requires you're already of like mindset and understand him. Not sure that this is for everyone, though I wish it were.
Profile Image for John Seno.
64 reviews8 followers
April 25, 2011
"Challenges traditional perspectives and world views. Major eye opener. John Naisbitt shares the mindsets that have help him form a pretty good picture of the future. He also shares his views on what the future looks like. This book is a great asset for strategists in all fields, not only does it provide the mental assets(mindsets) that we can use to see the future but it also gives an accurate account of where the global economy and the human race is headed in the 21st century.

Personally it has challenged and shifted my narrow view of the world and our role in it."
Profile Image for Lynette Hague.
386 reviews11 followers
June 24, 2016
This book was written in 2006, so I was curious to see if some of the concepts and trends still applied. I used mind set #3 Focus on the score of the game while I was reading the book. I found myself *googling* to see what the birth rates are in Europe and the U.S. and the immigration rates in various countries. It was interesting to read this book shortly after reading "The Lexus and the Olive Tree" by Thomas L. Friedman.
Updated 6/24/16: There is an entire chapter on Europe in this book. It was interesting to reread it this morning after the Brexit vote.
Profile Image for AuthorsOnTourLive!.
186 reviews38 followers
June 2, 2009
John Naisbitt, in his seminal works Megatrends and Megatrends 2000, proved himself one of the most farsighted and accurate observers of our fast-changing world. Naisbitt discusses his new book, Mind Set! Reset Your Thinking and See the Future.

We met John Naisbitt when he visited the Tattered Cover Bookstore in Denver. You can listen to him talk about Mind Set! Reset Your Thinking and See the Future here: http://www.authorsontourlive.com/?p=88
Profile Image for Anna.
3 reviews4 followers
November 23, 2009
Worst-written book for the business market that I've ever read. Not devoid of content - his 'mindsets' are simple (and simplistic, but that's kind of the point) filters for information, and I do find myself applying them. But this tome desperately needed to be edited to a 2-page magazine article.
Profile Image for Patience.
164 reviews1 follower
October 29, 2013
This public speaker/author has some great ideas which would probably be fairly engaging in a seminar format. But, his book full of these ideas just didn't speak to me...I didn't think it was well organized and its abrupt ending was a bit off.
Profile Image for Jiwa Rasa.
407 reviews57 followers
September 27, 2007
Naisbitt has never bored me. This is anoother good book by Naisbitt.
45 reviews4 followers
January 20, 2010
I like all of John Naisbitt's books. This one in particular is about developing a perspective that can help you see trends. Interesting stuff.
Profile Image for Mary.
35 reviews5 followers
March 4, 2010
This was an interesting, fast read. I thought the sections on China and Europe were the most interesting. It made me want to read his book "Megatrends."
66 reviews1 follower
Read
July 30, 2021
Interesting....It really turns what you may be thinking about trends and the future. Want to read what he is writing about China.
Profile Image for Stephen.
682 reviews56 followers
August 30, 2013
READ AUG 2013

I really liked this one...see many applications for leaders, organizations (profit and non-profit), and many in between.
Profile Image for Michael Zelbel.
16 reviews
May 20, 2014
Naisbitt is brilliant. He makes the readers see and understand reality about a number of things.
Profile Image for Hou Boyu.
8 reviews3 followers
December 16, 2014
One of the best books I read this year. Borrow from Library. Need to keep a hard copy myself. Will read it every year.
Profile Image for Rachana Desai.
6 reviews
June 23, 2015
I enjoyed this book, especially the second half. The last sentence towards the end of the book is a winner!
Profile Image for Mark Valentine.
2,072 reviews28 followers
March 15, 2016
I found myself reading lightly over this book. I have read his earlier books and picked this up thinking it would build on the former ones, but I did not get this.
Profile Image for Yelfi Nasmon.
8 reviews
Read
May 1, 2016
"merancang sebuah pesawat udara bukanlah apa-apa. membangun sebuah pesawat udara baru hebat. tapi TERBANG adalah segalanya" Otto Lilienthal
Profile Image for Alberto Lopez.
367 reviews15 followers
July 16, 2016
The more I went into the book, the more interesting it became. This is a great guide to a seemingly ever-changing environment.
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