In his seminal works Megatrends and Megatrends 2000, John Naisbitt proved himself one of the most far-sighted and accurate observers of our fast-changing world.
Mind Set! goes beyond that—Mind Set! discloses the secret of forecasting. John Naisbitt gives away the keys to the kingdom, opening the door to the insights that let him understand today's world and see the opportunities of tomorrow. He selected his most effective tools, 11 Mind Sets, and applies them by guiding the reader through the five forces that will dominate the next decades of the 21st century.
Ilustrated by stories about Galileo and Einstein to today's icons and rebels in business, science, and sports, Mind Set! opens your eyes to see beyond media headlines, political slogans, and personal opinions, to select and judge what will form the pictures of the future.
After serving in the U.S. Marine Corps and after finishing his studies in at Utah, Cornell and Harvard, he worked as an executive in the coporate world, was called to be Assistant Secretary of Education under President Kennedy when he was 34, and worked as Special Assistant for President Johnson. He has witnessed America going throubled times and good times. He has traveled the world since the late 1960s, keeping in close touch with corporations and people in many fields of endeavor. He has spoken to virtually every major corporation, to many several times. His cultural life and residence in the United States, Europe and now China keeps him in direct in touch with a changing economic environment -- experience that is reflected in the books he has written.
His international bestseller Megatrends sold more than 9 million copies and was on the New York Times bestsellerlist for more than two years, mostly as number one. John Naisbitt published the international bestsellers Re-inventing the Corporation in 1985, Megatrends 2000 in 1990, which was published in 32 countries and was the Number One bestseller in the U.S., Japan, and Germany, and Megatrends for Women in 1992 (co-authored with Patricia Aburdene). His Japanese language book, Japan's Identity Crisis, was released in 1992 and was a bestseller in Japan.
His 1994 book, Global Paradox, received England's World Review Award for The Best Book of The Year. Megatrends Asia 1995, was a bestseller in the German language and in Asia. High Tech High Touch, was published in the fall of 1999 and has since been published in 17 countries. His last book Mind Set! was published in 42 countries. The Wall Street Journal called his work “triumphantly useful…taking bearings in all directions and giving us the courage to do the same.”
* Studied at Harvard, Cornell and Utah Universities * Former executive with IBM and Eastman Kodak * Assistant Secretary of Education to President Kennedy * Special Assistant to President Johnson * Former visiting fellow at Harvard University, visiting professor at Moscow State University, and current faculty member at the * Nanjing University in China * Distinguished International Fellow, Institute of Strategic and International Studies (ISIS), Malaysia -- the first non-Asian to hold this appointment * Recipient of 15 honorary doctorates in the humanities, technology and science Source: His Official Web page
From the author of Megatrends which I never read... this book was kind of inspiring but ultimately forgetable as I write this review a week after reading it. Filled with fun facts and stories but overall not as inspiring as I thought it would be. The author is a huge fan of newspapers which I just can't relate to... too much ink on the fingers. My Summary: your mindset affects how you interact with the world. (duh)
I finally finish the book. Nine months on the dot. Wow.
Unbelievable.
Do I get it? Since it's about mindset and the way to see and understand what the future holds, I guess I would have to be more mindful about what I think and how I understand things, to see if I truly get it.
If you ask me right now, I'm just amazed that I actually reach the end of the book. It's mindset no. 8: Things we expect to happen always happen more slowly.
Heh.
It's a great book. Evergreen principles. You can apply the content in 2007, 2017, 2027, heck even to the end of time. You just have to have the patience to face and ride the WTF-is-this-man-talking-about moments.
Questo fa coppia con il libro sui cigni neri, con la differenza che è stato sritto nel 2006 - fa coppia come esempi, come spavalderia, come saccenza. Le intuizioni di Naisbitt sono abbastanza pratiche: il mondo nel quale vive l'autore è tuttavia un mondo lussuoso, tra alberghi a cinque stelle, interessi artistici, grandi nomi del gotha economico e politico. Puo' darsi che quello sia un punto di vista privilegiato per capire dove andrà il mondo, ma istintivamente ne rifuggo (anche se la previsione dell'Europa futura, destinata ad essere meta di turisti ricchi asiatici e americani - e non più luogo di produzione, innovazione e lavoro, nel lungo periodo - è tristemente condivisibile).
Who doesn't know John Naisbitt? When I took up my assignment at the ITB Industrial Engineering Department, Prof. Dr. Anang Zaini Gani, my supervisor, handed me a book entitled "Megatrends" which, really, I didn't understand what it meant. He assigned me to study the book in one of the courses I took and write a paper on this subject. With all kinds of limitations, it was difficult for me to understand, let alone absorb, the contents of the book. Then, I just tried to "translate" in garbled language, without understanding. During the consultation with Pak Anang, I didn't understand more, I was even more frustrated because I didn't know what this book was talking about.
After I graduated, I found out that in the past I had “tried to understand” what was called “hi-tech” and “hi-touch”. However, it was in the world of work that I finally got a feel for what John Naisbitt meant by the term. That's the power of a mind set. Naisbitt defines mindset simply as the area where rain falls. If the area is a flat solid object (eg glass) then rainwater forms water droplets in that area. However, when the rain falls on fertile soil, what is seen is the infiltration of the soil which becomes wet. Back with the "Megatrends" experience, before my brain still had a flat surface so it didn't want to sink in. After work, I become more open and able to absorb like the fertile soil before.
The book "Megatrends", which sold nine million copies, has soared Naisbitt's name so that the two carry identical meanings. Twenty-five years later Naisbitt wrote a book called "Mind Set!" which tries to review the mindset and picture of the future. This is different from "Megatrends" and "Megatrends 2000" which are more focused on describing the future. Precisely in this book John Naisbitt reviews why he could come to conclusions like the previous book. He did this because several of his studies found that, among other things, the predictions made were exaggerated, even unrealistic.
After reading some futurist books, i notice one thing is pretty much similar. China seems to be very possibly to become the next leading country. Comparing with the conservative policy of immigration, aging and fewer working force. China and India catch up specially China is going openly economically.
Ein Blick von oben, auf lange Erfahrung beruhend. Alles mit anschaulichen Beispielen und gut nachvollziehbar beschrieben. Geht es im ersten Teil um Mindsets, Entwicklungen möglichst gut einzuordnen, beschreibt Naisbitt im zweiten Teil Megatrends. Der Umgang mit Ihnen auf europäischer Seite ist im Großen und Ganzen deprimierend. Ich stelle mir die Frage, welche Kräfte die Europäer*innen, am sichtbarsten die Politiker*innen, daran hindern, notwendige Änderungen vorzunehmen. Nachher will es keine*r gewesen sein.
The book is built around eleven “mindsets” or heuristics for reflecting on our actions and thoughts. Some are kind of dull and obvious and others have some depth to consider. The book is rather fluffy in terms of argument and largely leans on personal anecdotes and candied morsels of history as the main evidence supporting these mindsets.
Nothing special altough I’ve read it 15 years later. It covers some interesting ideas, but none of them was truly detailed. Interesting to see how the smart people thought about the future 15 years ago.
MINDSET! John Naisbitt Daras Books, Jakarta 2007 352 halaman 978-979-1208-01-7
Dalam buku ini John Naisbitt mengungkapkan 11 kunci yang perlu diperhatikan dalam membaca peluang bisnis di masa mendatang, yakni: 1. Dunia terus berubah, namun kebanyakan hal tetap konstan (misal model terus berubah, namun fungsi pakaian tidak banyak berubah). 2. Masa depan tertanam di masa kini sehingga lakukan pencarian inovasi yang masih dalam batas jangkauan. 3. Fokus pada skor pertandingan atau fakta dan data (jangan terjebak excuse). 4. Memahami betapa menguntungkannya bila anda tidak harus benar (sehingga mendorong keberanian berinovasi). 5. Melihat masa depan sebagai potongan teka-teki (ada banyak bahan dan informasi yang sudah tersedia, sehingga kita kita tinggal menghubungkannya seperti puzzle) 6. Jangan berada terlalu jauh didepan sampai orang tidak menganggap anda bagian dari mereka. (Visi pemimpin harus bisa dipahami oleh orang yang dipimpin) 7. Resistensi terhadap perubahan berhenti bila ada manfaat nyata 8. Hal yang akan kita perkirakan akan terjadi selalu terjadi lebih lambat (segala sesuatu itu membutuhkan waktu dan proses) 9. Hasil bukan diperoleh dari memecahkan masalah melainkan dari mengeksploitasi peluang. 10. Jangan menambah tanpa mengurangi (untuk seleksi kualitas dan prioritas) 11. Jangan lupakan ekologi teknologi (ekologi bisa berdampak positif dan negatif)
Di buku ini juga diungkap beberapa trend kedepan seperti: • Budaya visual yang makin dominan, sehingga akan mengurangi peran budaya baca. Iklan bergambar, komik, fashion, arsitektur, Film, Video, Fotografi dll akan semakin berkembang. • Ekonomi semakin mengglobal sehingga batas-batas negara dalam ekonomi semakin kabur. Terjadi pergeseran dari Negara bangsa menuju domain ekonomi dengan banyaknya Multi national Corporation atau Trans Nasional Corporation. • Perkembangan ekonomi di China sangat pesat dengan basis desentralisasi ekonomi di berbagai pusat pertumbuhan. Karakter entrepreneurship orang Cina yang sangat kuat menjadi modal dasar perkembangan ekonomi China. Di sisi lain kapitalisme juga mulai tumbuh di China dengan semakin bermunculanya milyarder dan jutawan lokal. • Perkembangan ekonomi di Eropa agak merosot. Konsep welfare state yang dianut oleh negara-negara Eropa membuat beban negara meningkat dan menggerogoti kemampuan ekonomi negara. Inovasi yang rendah dan etos kerja (jam kerja) yang rendah membuat produktifitas Eropa juga sangat terbatas. • Perlunya inovasi teknologi diberikan sentuhan manusiawi. Teknologi harus didorong untuk bisa memanusiakan manusia itu sendiri, dan tidak mencerabut dari kodrat kemanusiaannya.
Menurutku buku ini sangat bagus isinya, namun penuh dengan narasi dan explanasi, alurnya mengalir dan bahasanya sangat enak dicerna. Sebuah refleksi ketika membaca buku ini adalah, ketika Amerika, Eropa, Cina mulai bersaing untuk merebut masa depan, dimanakah posisi Indonesia??? Ketika mereka berpacu di dunia inovasi, para pejabat dan politisi Indonesia masih berkutat pada pertarungan rebutan posisi dan penilepan uang korupsi...Kapankah masyarakat khususnya warga miskin, warga terpencil dan warga yang terpinggirkan lainnya bisa BENAR-BENAR merasakan nikmatnya kue pembangunan? Ataukah warga marginal tersebut memang ditakdirkan hanya jadi PELENGKAP PENDERITA saja di negara ini?
Ein sehr interessantes Buch! Vorallem aus der heutigen Perspektive, da das Buch schon 15 Jahre alt ist. Fast beängstigend, wie der Autor die Zukunft vorherzusagen vermag.
Summary: The eleven things he believes are valid and important. I don't love the writing style.
The idea of seeing the constants and not focusing on the noise is wonderful. The idea of not being too far ahead is in line with those that have written on topics such as the adjacent next. Love it. The idea that resistance to change falls if the benefits are real cannot possibly be reiterated enough. I like that he gives the example of Einstein, focusing on what is right vs. who is right. Wonderfully put. The idea that it's exploiting opportunity rather than just solving problems, nuanced, but extremely valid.
The delivery is less than clever. I think Naisbitt is capable of much more. 3 isn't meant to be a bad rating, but this particular deliver requires you're already of like mindset and understand him. Not sure that this is for everyone, though I wish it were.
"Challenges traditional perspectives and world views. Major eye opener. John Naisbitt shares the mindsets that have help him form a pretty good picture of the future. He also shares his views on what the future looks like. This book is a great asset for strategists in all fields, not only does it provide the mental assets(mindsets) that we can use to see the future but it also gives an accurate account of where the global economy and the human race is headed in the 21st century.
Personally it has challenged and shifted my narrow view of the world and our role in it."
This book was written in 2006, so I was curious to see if some of the concepts and trends still applied. I used mind set #3 Focus on the score of the game while I was reading the book. I found myself *googling* to see what the birth rates are in Europe and the U.S. and the immigration rates in various countries. It was interesting to read this book shortly after reading "The Lexus and the Olive Tree" by Thomas L. Friedman. Updated 6/24/16: There is an entire chapter on Europe in this book. It was interesting to reread it this morning after the Brexit vote.
John Naisbitt, in his seminal works Megatrends and Megatrends 2000, proved himself one of the most farsighted and accurate observers of our fast-changing world. Naisbitt discusses his new book, Mind Set! Reset Your Thinking and See the Future.
We met John Naisbitt when he visited the Tattered Cover Bookstore in Denver. You can listen to him talk about Mind Set! Reset Your Thinking and See the Future here: http://www.authorsontourlive.com/?p=88
Worst-written book for the business market that I've ever read. Not devoid of content - his 'mindsets' are simple (and simplistic, but that's kind of the point) filters for information, and I do find myself applying them. But this tome desperately needed to be edited to a 2-page magazine article.
This public speaker/author has some great ideas which would probably be fairly engaging in a seminar format. But, his book full of these ideas just didn't speak to me...I didn't think it was well organized and its abrupt ending was a bit off.
This was an interesting, fast read. I thought the sections on China and Europe were the most interesting. It made me want to read his book "Megatrends."
I found myself reading lightly over this book. I have read his earlier books and picked this up thinking it would build on the former ones, but I did not get this.