Master Growth Hacking: The Best-Kept Secret of New-Age Indian Start-ups [Hardcover] Apurva Chamaria & Gaurav Kakkar

by Apurva Chamaria

BRAND NEW, Exactly same ISBN as listed, Please double check ISBN carefully before ordering.

Genres: Business

328 pages, Hardcover

Published July 10, 2018

Reviews

[Saurabh · Rating 1 out of 5]

I had just wrapped up Sean Ellis's 'Hacking Growth' and I was super impressed with what he spoke about. I mena this is the guy who started the growth hacking revolution in the Bay Area building some of the top companies like Dropbox etc. The book was an outstanding take from someone who has tried out growth hacking experiments combining everything from psychology to behavioural economics to computer science to marketing and products of course. The book clearly explained growth hacking holistically as a discipline that needs to be practised as rigorously as a development or a design sprint. It needs to have people from various disciplines sit together ideate, run experiments, analyse and re run experiments to see what works or what doesn't work, It included customer experience maps and various segmentation ways like cohort analysis through which you understand what works and what doesn't in terms of retention or activation. I was blown away by Sean Ellis's magnificent approach to how one can build and grow a successful product. Now compare that to Apoorva Chamaria's book and its the worst you can find on growth hacking. The authors have absolutely no idea about growth hacking since none of them used it in building and growing products exponentially. The entire book spanning through 200 plus pages is composed of interviews from entrepreneurs running loss making startups talking about marketing tweaks that helped them get good traction through which they were able to pick up the next round of funding. This book is a collection of stories from some ignorant entrepreneurs who have completely misinterpreted what growth hacking is all about and are reminiscing over individual stories where they tweaked a marketing algorithm if I may which got them traction. It has absolutely no correlation to what growth hacking actually is and how it is being practised by tech companies across the world. From a conceptual level you will have absolutely no idea about growth hacking is if you read this book. I'd strictly advise people not to buy this book if you were to understand growth hacking. You'd rather read some blogs on Reforge than waste your time read ing this piece of crap.

[Prerna Katyal · Rating 2 out of 5]

Lacks strategy, more of technical book

The book is very tactical in nature. I was looking at more strategy level insights in these companies like what challenge they were facing, what they did, how much spent, ROI, etc but all of this was entirely missing. Plus certain sections of the book were very repetitive. So many quotes of marketing experts were not required.

The book can however be good for those who are looking at new age tools or tactical tricks for incremental improvements in certain aspects of digital marketing.

[Manikandan · Rating 2 out of 5]

Some useful techniques (mostly on digital marketing) is provided. The interviews lacks depth and insights. Not the best book to learn growth hacking. I learnt more about growth hacking in an academic article in Business Horizons than from this book. If you are looking for a book, try Sean Ellis’ Hacking Growth which looks promising ( I have not read it completely)

[Hetal Sonpal · Rating 4 out of 5]

58/100 (100 books target for 2018) - Master Growth Hacking by Apurva Chamaria.

Written by acclaimed technocrat and angel investor and a good friend, Apurva Chamaria, i was keen to give this book a patient and detailed reading.

Being technical in nature, to a great extent, i was thinking this will be a 'tough read'. But the language used and format adopted, made it quite an easy read.

Apurva has been diligent enough to not only crack the hype around Growth Hacking, he has looked at the subject from every possible angle (read every possible business segment online). Be it B2B, B2C, Content, eCommerce, etc.

By getting industry veterans to share their views and stories directly in first person account, Apurva has made it easy for any user, to be able to do growth hacking by oneself, at home, starting right now.

This is a MUST HAVE bible for anyone doing any business online.

Go Get IT!!