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Shift: 19 Practical, Business-Driven Ideas for an Executive in Charge of Marketing but Not Trained for the Task
If you are responsible for driving growth in your business but have run out of levers to pull, are frustrated with wasted money on ad agencies and dead in the water marketing ideas, sales that just never seem to get closed...then add Shift to your reading list.
Shift is written for the executives who find themselves in charge of marketing but are not trained for the task. Clear, concise storytelling cuts right to the heart of today's business issues and offers proven approaches the author gleaned over years of helping these same business executives find revenue through better marketing and sales efforts. The authors goal of this book is a big to profoundly change how leaders of small to midsized B2B businesses think about and direct the marketing function of their businesses. SHIFT will inspire, encourage and empower business leaders to be more successful.
This is not a book of limited tactical ideas or art school creative thinking. It offers a strategic, business-school approach designed to equip business leaders with the knowledge and insights they need to use marketing as it was intended -- as a serious business tool that drives new sales and new growth.
Shift explores 19 practical ideas that can transform your marketing efforts, and by natural extension, your profitability. Shift is broken into three Rethinking the Discipline; Connecting Marketing with Sales; and Planning and Implementation. It is not meant as a theoretical discussion, but a practical guide to help you add repeatability, measurability, accountability and effectiveness to the budget you assign to marketing.
Shift is written for the executives who find themselves in charge of marketing but are not trained for the task. Clear, concise storytelling cuts right to the heart of today's business issues and offers proven approaches the author gleaned over years of helping these same business executives find revenue through better marketing and sales efforts. The authors goal of this book is a big to profoundly change how leaders of small to midsized B2B businesses think about and direct the marketing function of their businesses. SHIFT will inspire, encourage and empower business leaders to be more successful.
This is not a book of limited tactical ideas or art school creative thinking. It offers a strategic, business-school approach designed to equip business leaders with the knowledge and insights they need to use marketing as it was intended -- as a serious business tool that drives new sales and new growth.
Shift explores 19 practical ideas that can transform your marketing efforts, and by natural extension, your profitability. Shift is broken into three Rethinking the Discipline; Connecting Marketing with Sales; and Planning and Implementation. It is not meant as a theoretical discussion, but a practical guide to help you add repeatability, measurability, accountability and effectiveness to the budget you assign to marketing.
319 pages, Kindle Edition
Published March 25, 2018
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September 22, 2023
In his book “19 practical business-driven ides for an executive in charge of marketing but not trained for the task”, Sean Doyle outlines a book for the small to medium business who may need to look after marketing, but isn’t trained in marketing.
As Sean says in the book, Marketing is often given to somebody like an admin person or a trainee is taken on. This book is to give the leadership an ability to give those people direction as to a strategy and then a definition of tactics to execute.
It’s packed with ideas that will resonate with the modern buyer and there are a ton of free resources on Sean’s website that will help create the strategy, execute and monitor that execution.
I should point out that there are many “new” marketing books but they talk about marketing and a world similar to the 1980s, we all know from our own buying habits that Covid, mobile, social media and the internet changed our habits and changed them for good. Sean’s book lives in this modern world.
As Sean says in the book, Marketing is often given to somebody like an admin person or a trainee is taken on. This book is to give the leadership an ability to give those people direction as to a strategy and then a definition of tactics to execute.
It’s packed with ideas that will resonate with the modern buyer and there are a ton of free resources on Sean’s website that will help create the strategy, execute and monitor that execution.
I should point out that there are many “new” marketing books but they talk about marketing and a world similar to the 1980s, we all know from our own buying habits that Covid, mobile, social media and the internet changed our habits and changed them for good. Sean’s book lives in this modern world.
Displaying 1 of 1 review