The Sales EDGE: Your Ultimate Guide to Finding, Keeping, and Growing Accounts

by Gene McNaughton

The Sales EDGE reframes your and your sales team's approach to business-to-business sales so you can solve those problems and deliver sales success. Author Gene McNaughton developed the EDGE selling process from his 25 years in the trenches as a salesperson, sales manager, and sales consultant training thousands of salespeople. His game-changing strategies and tactics are required reading for any executive, manager, or salesperson responsible for driving revenue and closing new business. This comprehensive, step-by-step how-to guide creates a new paradigm in B2B sales, and makes traditional selling techniques look antiquated, outdated, and downright ineffective. The Sales EDGE delivers a methodology and a plan to help you build a sales team that delivers.

Genres: Business

340 pages, Paperback

Published June 23, 2018

Reviews

[Larry Boyer · Rating 5 out of 5]

While there are a lot of sales books out there, what I like about Sales EDGE by Gene McNaughton is the tips he shares from talking with customers. A lot of book share tricks of the trade from the perspective what what sales people say works but as we all know customers don't like to be sold to. Just because you got a sale, doens't mean you'll have a lasting relationship or that it was your great technique, as opposed to the product, that did the selling. McNaughton shares a different perspective that can help you build a longer lasting relationship, make the sales experience positive and ultimately result in growing your portfolio of sales.

[Andrea Serri · Rating 3 out of 5]

If you have been reading the sales machine by Chet Holmes, this book won't make you scream - sure there are some good insights on the process that a sales person has to follow.
How to find and nurture potential leads - craft your message and presentation. Not a bad read if you are into sales but don't expect to be blown off