When Luke endures cancer at age eight, he toughens up and battles a shape-shifting adversary for fifty-seven years. To fight back, he letters in track and football in high school; joins the Marines to become a battle-hardened lance corporal; achieves dual PhD degrees in exercise physiology and sports psychology; and cofounds the nation's first cardiac rehabilitation center. In tandem with his remarkable academic and career achievements, Luke demonstrates superhuman resilience through extreme athletic feats. His dangerous pursuits validate the life-sustaining power of a wellness mindset and positive risk-taking. With Jody, his equally courageous lover at his side, he leaps nine stories from a bridge into the Missouri River with nine feet of water depth; scuba dives underwater nonstop for over forty hours; free-falls over one mile during his first skydive; swims 375 miles from Kansas City to St. Louis in the Missouri River while fighting hypothermia; and scales the tallest skyscraper in Denver to support medical research. During these severe tests of willpower, he confronts four cancer recurrences with the courage and resolve of a health warrior able to do what it takes to survive. Luke’s severe trials of strength and resolve also reveal wellness lessons that can inspire and inform readers facing significant health challenges.
Brent Green is a creative director, copywriter, author, professional speaker, and consultant focused on articulating the stories of the Baby Boomer generation.
Author of "Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices, Predictions" (PMP, 2004 and 2006), Brent has spoken widely at conferences about the Boomer segment and the unprecedented reorientation of Western countries to aging populations. In 2010, he published "Generation Reinvention: How Boomers Today Are Changing Business, Marketing, Aging, and the Future." He has also published "Noble Chaos: A Novel" a literary and coming-of-age story about the Vietnam War era at the University of Kansas. He has also released an Audible version of "Noble Chaos," narrated by Jack de Golia, an award-winning producer of audiobooks.
He has recently finished writing and publishing a biographical novel about his close friend who was a PhD wellness leader and impetuous daredevil while bravely fighting five recurrences of cancer, entitled "Warrior: The Life and Lessons of a Man Who Beat Cancer for 57 Years." Brent's recent writing achievement also includes a self-help book focused on grief and loss and entitled "Questions of the Spirit: The Quest for Understanding at A Time of Loss."
He has been called upon for expert commentary by "The Los Angeles Times," "CNN Headline News," "The Wall Street Journal," "US News & World Report," "Dallas Morning News," "The Denver Post," "Business Week," "MarketWatch," and "The New York Times."
Established in 1986, Brent Green & Associates, Inc. develops integrated marketing communication programs with emphasis on direct response media. Brent has received over 50 regional, national and international awards for creative and strategic excellence, including the Direct Marketing Associations International Gold ECHO Award. The Rocky Mountain Direct Marketing Association selected him as Direct Marketer of the Year.
As a creative director and copywriter, Brent has led marketing program creation for McDonald's, The Broadmoor Hotel, Business Radio Network, Total Petroleum (U.S. division of TOTAL in France), Orange Glo International (OxiClean brand), "Men’s Health" magazine, "Men’s Fitness" magazine, the United States Olympic Committee, and numerous Colorado advertisers.