Brian Tracy's Advanced Selling Techniques

by Tracy Brian

Shatter sales records with Brian Tracy's revolutionary selling tactics.

You're a sales professional. It's what you were meant be. Selling is in your blood.

Following up on his phenomenal best-selling audiocassette program, The Psychology of Selling, Brian Tracy's Advanced Selling Techniques is a powerhouse advanced selling program for seasoned sales professionals.

As invaluable and accessible as its groundbreaking predecessor, this audio seminar, based on detailed research and real-life experience, is aimed at selling any product in today's ever more complex marketplace.

Learn the critical issues involved in selling to professional buyers in large organizations. Understand how to make prospecting easier and more effective. Become the preferred vendor of your product or service.

Let renowned sales master Brian Tracy also teach you



Traditional selling techniques don't work anymore Positioning is the key to success in selling Motivation to buy has changed with business customers today People buy solutions, not problems Information gathering is an investment with a high return Power determines purchases Education, skills, and experience mean sales

Genres: Business, Nonfiction, Personal Development, Business Leadership, Reference

Audio CD

First published June 1, 1995

Reviews

[Daniel Taylor · Rating 4 out of 5]

This from-the-trenches collection of tips to increase your sales works in the real world. Yes, Tracy himself has mastered selling, but through applying the principles from this book and his other materials, I went from being one of the worst salespeople in the bookshops I worked in to being amongst the top 2-3 each month.

If you're in business or sell anything, read this and take action.

[diddier gil · Rating 2 out of 5]

I think Brian Tracy knows a lot about sales. This book is good, it has some good points, but I think it is outdated in its concepts. There most be better books about sales that are more current.

[Allysa Ivey · Rating 2 out of 5]

Most of his techniques don't apply to today's society. His suggestions are sexist and shallow. He also repeats himself often. This book could have been half the size it is.

[Fabian · Rating 1 out of 5]

Highly outdated

[Chip Cook · Rating 5 out of 5]

From one of the Ascended Masters of Sales and Marketing.

Selling face-to-face and over the phone still takes stones. If yours aren't all that developed and you have any ambition at all, then you will find this very helpful.

The value of Tracy's insights is not limited to people in sales. The same principles apply to anyone who doesn't want to be relegated to the cubical under the stairs.

[Edikan Udoh · Rating 5 out of 5]

Brian got the best textbooks on sale from the school of hard knocks, and muddled them up in 400 pages. And still got the point through, in signature comprehensive, motivational, Brian Tracy style. Brian is a top cat!

[Christian Jespersen · Rating 5 out of 5]

I listened to a short 90 minuts version of this book and absolutely loved it.

[Sandra · Rating 5 out of 5]

If you want to be a professional seller, this is the book you have to have in your own library. You’ll be going back to it weekly, at least.
Great read for marketing professionals, too.

[Emmanuel Ce]

I want to read

[Agada · Rating 4 out of 5]

Tracy has a grip on the selling game, I loved the book

[Michael · Rating 5 out of 5]

fantastic book. Very practical. Makes a lot of sense. Every time I try an idea in the book, it works! Must for every sales professionals.

[Shayan Iroomloo · Rating 3 out of 5]

این کتاب، را می‌توان به عنوان یک راهنما برای بازاریابان و فروشندگان حضوری دانست که در واقع بسیار هنرمندانه شما رو به سمت فروش بهتر سوق می‌دهد.

[Giulio Squilloni · Rating 4 out of 5]

The book seriously blew up my mind about selling techniques that had never imagined could work. However, this book cannot be fully evaluated until something really happens. I have changed my approached in many situations like prospecting, coldcalls, presentations etc., but much more has yet to be done to really apply every rule that Brian suggests.
He opened up my mind and made me see my profession from new perspectives, that's why I am gonna have to read the book again, or even just some bits, in order to make good use of them. And of course I will buy more Tracy's books.

[Elizabeth · Rating 5 out of 5]

This book is amazing! It starts off by discussing psychology of both the consumer and salesperson. It then gets into how/why relationship building is so vital and that we can no longer just pressure consumers because consumers are so well educated with product knowledge. It definitely puts a different spin on selling than traditional methods.

[Stephen Reynolds]

It's been quite awhile since I read this, What I remember this book was geared more towards the corporate multi-person sale. Having said that, Brian Tracy is solid in everything he does.
If you not a Brian Tracy Fan it's only because you haven't read his books yet.. I have more than 30!
Check Brian Out
Stephen
www.TheOneForSuccess.com

[Ian McGaffey · Rating 4 out of 5]

This was a good read. Definitely have covered some of these ideas in his prevous book, but it never hurts to reiterate the ideas. A lot of good salesmanship is sticking to the fundamentals and getting to what motivates a buyer. I'm looking forward to implementing some of these ideas in my day to day practice.

[Tyler · Rating 5 out of 5]

First sales book I read when I stated my first sales job. Applying what was in this book taught me enough to be the top sales rep, youngest to be promoted, and ability to continue through promotions in the sales floor.

[Art Flores · Rating 5 out of 5]

Read and practice only if you are serious about being the top salesperson in your field.

[Dennis Braun · Rating 5 out of 5]

one of the best books on sales I've read

[Tony Rogers Jr. · Rating 5 out of 5]

Absolutely incredible program.

[Mengyu Gao · Rating 5 out of 5]

The book is old, but the strategies are still golden!

Be confident
Ask questions
Dress well
It's a mindset game!

[Corcoran Pacific Properties · Rating 5 out of 5]

This is an exhaustive education on how to be an expert salesperson. You’ll need to read it, highlighting important concepts and techniques, and then re-read it and practice to implement what you learn. If you master half the strategies and techniques in this book, you will be one of the world’s best and most successful salespeople. It is written primarily for selling a product or service to a business, but 95% of it applies to real estate, and with a little thought, you’ll realize how to modify the other 5% for real estate. - Paul Mayer