The Power of Human Connection: How Relationship Marketing is Transforming the Way People Succeed

by Kody Bateman

When most people see the term "relationship marketing," they tend to focus more on the second word than on the first. They want to know how they can market to "get" more business. But increasingly, the business world is beginning to realize the keys to building business are creating genuine relationships, appreciating your customers and clients, and networking to "give."

Since 2004, Kody Bateman s relationship marketing systems have bridged the gap between high-tech and personal touch to bring massive business growth to the people who implement them. The key is to focus on relationship 80 percent of the time and marketing 20 percent of the time. Kody highlights many success stories from people across a wide range of business niches who have implemented his relationship marketing principles with tremendous success.

This comprehensive collection of relationship marketing principles will teach you: 

What relationship marketing really is

How relationship marketing works within traditional sales and marketing

Why the relationship you build with yourself is most important

How the power of human connection can bring the world together

How relationship marketing is transforming the way people succeed

With several bonus chapters, Kody also shares personal development principles that help you nourish your relationship with "self." The core theme of his message is to "find out the best version of who you are and give yourself away to others."

Genres: Business

296 pages, Paperback

Published August 28, 2018

About the author

Kody Bateman is the founder of the modern-day relationship marketing movement, and Founder and Chief Visionary Officer of SendOutCards, the premier relationship marketing service in the world today. Nearly 1 million people have used his systems to send more than 160 million tangible greeting cards and 12 million gifts to over 100 countries throughout the world. Kody's newest company is Sendogo, the premier relationship marketing integration service to existing CRMs.

Reviews

[Nic Brits · Rating 5 out of 5]

Within the first few pages you can see and feel Kody's passion for helping us all to connect, and to succeed. I've read quite a few business books, and by far, "The Power of Human Connection: How Relationship Marketing is Transforming the Way People Succeed" is by far one of the best I've read. Kody has a knack for simplifying the message he is conveying.

Just imagine if every business owner, sales person, and every one in any type of work environment where there are people read this book. Those businesses will only succeed. There is real power in building relationships.

I highly everyone pick up a copy of this book. You won't be able to put it down, and if you apply what Kody teaches, and learn from the many stories within the book, all of your relationships, whether they be business, or personal, will flourish.

[Donna Grande · Rating 5 out of 5]

I started to turn down the pages that were exceptional. I had to stop earmarking the pages. EVERY Page was turned down. It has so much information and speaks to the Heart of where this entire country should be with the Human Race and human connections. This is a Must read. I bought several books and gifting them to a number of people and businesses who will benefit from reading Kody's material. So inspirational and right on target to what is needed in our society, not to mention how it WILL build any and every business out there. I hope there will be enough books for me to reorder in BULK. .

[Bill Patterson · Rating 5 out of 5]

I just finished reading an advanced copy of the book. Found it very interesting and educational about Relationships and Marketing.

I leaned how building a Relationship is more important than making an immediate customer or sale.. Also how important real followup is so important to developing that long lasting relationship.

I would highly recommend this book to anyone that is in sales, marketing or in a Network Marketing group. I plan on getting more copies to give to my customers and friends.

[James Williams · Rating 5 out of 5]

Kody is very authentic, and it comes off in his writing. He did a great job explaining the importance of his 80/20 rule: 80% relationship building and 20% target marketing. He also did an excellent job demonstrating how a mastery of one's self leads to success in our personal and professional lives. It is a well-written book that also highlights the significance of his business for using his cards as touch points within an advantageous CRM system. I recommend this book to any entrepreneurs, managers, or leaders.

Dr. James Arthur Williams
www.unmaskytp.com

[Luigi · Rating 4 out of 5]

An excellent read, written with passion from the heart. Business is 100% about relationships and every person in business who forgets that is throwing money down the drain. Kody has many stories about how people showing they care about the people they do business with, comes back to them ten-fold.

I can't say I learned anything new, but that didn't detract from a good read and while we know all the things we should be doing, sometimes we need a reminder, not only to do it, but what it means to the people we develop relationships with.

[Gayle Zientek · Rating 5 out of 5]

Kody Bateman is a master at relationship marketing. He artfully tells stories of success to illustrate his point. My favorite illustration was the story of Gus and Ruger. Every sales person should take note. The book is divided into 3 sections. In my opinion the 3rd sections (building a great relationship with yourself) is the key to success in any business or any relationship for that matter.

[Tina Painter · Rating 5 out of 5]

When it comes to defining the term "relationship marketing," Kody Bateman not only knows what he’s writing about, he embodies it. This is a valuable book on building relationships through appreciation and plenty of real examples are included. If you are interested in a form of marketing that emphasizes the development and importance of strong relationships, I highly recommend this book.

[Sheena Smith · Rating 5 out of 5]

If you have struggled with networking marketing and wondered why? Be sure to read this book to discover a new and better way of relationship marketing! The information, tips and tools are very valuable! I'm sure you will have more clarity and direction for yourself and your business after reading this book.
Sheena Smith-Author "Life Simply Put"

[Matt · Rating 5 out of 5]

This book is exceptional. The stories are easy to read and follow.
The concept of gratitude is a simple one, but the ripple effect in business is compounded. Relationship Marketing is the way of the future in this digital age. I would highly recommend this book to people of all ages who are thinking of starting a business or already have an established business.

[Brooke Adams · Rating 5 out of 5]

Relationships are what matter most in both your personal and professional lives. Kody hits it home when discussing how to maintain your relationships by continuing to personally connect with others and how this simple act ultimately benefits your success.

[Bart Ratliff · Rating 5 out of 5]

What an amazing read! So many incredible stories that drives home the value of building relationships, and why time after time people people do business with, and refer others to, people they KNOW, LIKE, & TRUST...

[Linda Zyla · Rating 5 out of 5]

Outstanding read designed to cut thru the noise of today's world and alter how we establish relationships in a caring manner. The results are in and a multitude of people have a favorable outcome. This genuine, well written book is the equal to a lifetime action plan for success.

[Dave Hall · Rating 3 out of 5]

Lots of great material on building, growing and the power of relationships. The author lost me in the last half of the book with a lot of talk about Karma and the universe returning to me what I first give to the universe. These thoughts don't really jive with my worldview.

[Kirstin Olszewski · Rating 5 out of 5]

I loved this book! It hits so many topics that every “sales” person needs to hear! It’s personal development and marketing strategies all in one. I just finished it and I want to starting reading it all over again because I know there is more I will pickup!

[Heather Harris · Rating 5 out of 5]

Fantastic book for anyone looking to focus on creating and maintaining relationships first and foremost, and finding an organic way to have those relationships translate into success.

[Heidi · Rating 3 out of 5]

Book advertising his product

I believe in this philosophy but felt it was a book to support why to use his product. Still good info if you don’t do already.

[Abigail Joy · Rating 3 out of 5]

This book had really interesting concepts but was repetitive and long.

[Josie Gardner · Rating 5 out of 5]

Highly recommend for anyone in Business or Sales & Marketing related fields.

[Apothe Keri · Rating 4 out of 5]

It reminded me of things I used to do when I have time. To something I need to make the time for. Give gratitude to those in my network.

[Paige Reich · Rating 2 out of 5]

The beginning is great and very motivating. However, it just turns into a sales pitch for the rest of the book. Our company book club was over it by the end

[Beth Wolf]

I’m not going to rate this book because I read it for work but this author was totally selling his product 100% of the time and I’m not buying it.

[Ellin · Rating 5 out of 5]

All business owners should read this book.

[Whitney Jensen · Rating 5 out of 5]

This book changes the way you think about the world, by reminding you how powerful relationships are. Kody does an incredible job explaining how celebrating customers and showing appreciation changes the way you succeed in business. But he doesn't stop there, he goes on to explain how much the relationship you have with yourself matters and how we can truly make a difference when we focus on how we treat ourselves, along with the people who matter most.

This book will give you incredible insight and case studies complete with ROI when you apply the Relationship Marketing principles to your business and your life. If you want to increase your business read this book.