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The Art of Building Experiential Events : An Event Designer’s Almanac: An Event Designer's Almanac
The business of Experiential Events is an on-ground outing that is dynamic, challenging and satisfying. A sunrise industry in India, events offer challenges and recognitions that are indeed addictive. This book is an event designer’s almanac, specially dedicated to the talented and discerning who crave for challenges and are in constant search of memorable collaborations.
This book offers models, practices and tips that help in building wonderful experiential events in the Indian context. Understanding the psyche of clients is yet another unique feature of this book where carefully planted questions are discussed with prospects, leading to mapping the core needs that make the experience unique that also ensures sustained Client-Agency relations. Care has been taken in offering time-tested solutions using a variety of infographics, case studies and nuances that go into designing and building experiential events. This book is probably a pioneering effort from a specialist in the field with over 4000+ events to his credit.
If you are passionate about event management, an aspiring entrepreneur, seeker of new challenges, a marcom professional or a communication, visual arts, media student, then this book would be of immense use.
This book offers models, practices and tips that help in building wonderful experiential events in the Indian context. Understanding the psyche of clients is yet another unique feature of this book where carefully planted questions are discussed with prospects, leading to mapping the core needs that make the experience unique that also ensures sustained Client-Agency relations. Care has been taken in offering time-tested solutions using a variety of infographics, case studies and nuances that go into designing and building experiential events. This book is probably a pioneering effort from a specialist in the field with over 4000+ events to his credit.
If you are passionate about event management, an aspiring entrepreneur, seeker of new challenges, a marcom professional or a communication, visual arts, media student, then this book would be of immense use.
234 pages, Kindle Edition
Published March 20, 2018
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5 people want to read
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Displaying 1 - 3 of 3 reviews
March 14, 2019
Book Title: The Art Of Building Experiential Events
Author: Dr. Deepak Swaminathan
Format: Paperback
Inside the book:
The book, ' The Art Of Building Experiential Events ' is a very carefully and effectively authored book. The book acts a ready and comprehensive reference for the people in the field of Event Management or to the students who wish to build a career in this industry.
Inside the book, several topics are articulated in a readable way which is self-explanatory. There are lots of charts, diagrams, tables and pictures that give a real understanding of the various stages in which the events occur in an event management project. Right from the stage of planning, designing till execution and reaping profits, every minute detail is presented in the book.
Real-time scenarios that are successful and some scenarios where extreme hark work was invested are explained in a smooth manner. Thus, these make the reader experience the real taste of things. Written in simple and uncomplicated language, the book is a very good read.
My Final Verdict:
Perfect textbook for people interested in the Event Management Industry.
Book Title: 5/5
Inside the book: 5/5
Final Rating: 5/5
April 22, 2019
Title of the book– The Art of Building Experiential Event.
AUTHOR – Dr. Deepak Swaminathan
GENRE – Romance Genre.
PUBLISHER – Notion press
PUBLISHING YEAR – 2018
LANGUAGE – English
FORMAT – Paperback
NUMBER OF PAGES – 216
PRICE – 299rs
The book deals with the dynamic challenges of business experiential events and how to understand the client's psychology. If you are passionate about event management or aspirant entrepreneur or tycoon. You must read this book which teaches you many aspects of management skills. All d best to the author for his future's writings.
Your avid reader *Ram Prudhvi Teja*
RATINGS
— TITLE – 2/5
— COVER – 3/5
— CONTENT – 4/5
— LANGUAGE – 4/5
— WRITING SKILLS – 3/5
— OVERALL RATING – 4.0/5
AUTHOR – Dr. Deepak Swaminathan
GENRE – Romance Genre.
PUBLISHER – Notion press
PUBLISHING YEAR – 2018
LANGUAGE – English
FORMAT – Paperback
NUMBER OF PAGES – 216
PRICE – 299rs
The book deals with the dynamic challenges of business experiential events and how to understand the client's psychology. If you are passionate about event management or aspirant entrepreneur or tycoon. You must read this book which teaches you many aspects of management skills. All d best to the author for his future's writings.
Your avid reader *Ram Prudhvi Teja*
RATINGS
— TITLE – 2/5
— COVER – 3/5
— CONTENT – 4/5
— LANGUAGE – 4/5
— WRITING SKILLS – 3/5
— OVERALL RATING – 4.0/5
March 12, 2019
A book written on personal experience is always a great effort and help...
A must read for all...Please don't miss this book...
A must read for all...Please don't miss this book...
Displaying 1 - 3 of 3 reviews