E-Customer

by Max McKeown

A guide for businesses to learning to cater to e-customers and consumers, who have different needs than traditional consumers. Shows how to gain their loyalty by creating e-commerce tailored to their needs and what they will appreciate. Softcover.

256 pages, Paperback

First published December 1, 2000

About the author

Max McKeown is an English writer, consultant, and researcher specialising in innovation strategy, leadership and culture. He has written six influential books and conducts research with Warwick Business School. He is a fellow of the RSA.