The Bright Stuff: How Innovative People and Technology Can Make the Old Economy New

by Arnoud De Meyer, Soumitra Dutta, Sandeep Srivastava

The real winners in the Internet age will be the old economy firms that seize the opportunities offered by the Internet and integrate its possibilities into their existing business. But how do you make a mammoth run like a gazelle? The Bright Stuff shares with you the secrets of successful innovation so that you can learn the skills and attitudes of the digital economy innovators.

251 pages, Hardcover

First published January 11, 2002

About the author

Arnoud De Meyer is President of Singapore Management University.