Kill Your Conversion Killers with The Dexter Method™: A Pragmatic Approach to Conversion Optimization for E-Commerce

by Joris Bryon

Kill Your Conversion Killers is your no-frills guide to e-commerce conversion why it matters, how to approach it, and the start-to-finish steps you can take to grow your revenue. Author Joris Bryon is a longtime optimization specialist who writes warmly and conversationally, making even “dry” topics like Google Analytics easy to understand. From metrics all the way down to microcopy, Bryon distills his years of experience into a manual for continuous revenue growth.

After reading Kill Your Conversion Killers , you’ll be able Bottom Kill Your Conversion Killers is a must-read for every revenue-driven e-commerce marketer.

250 pages, Paperback

Published April 20, 2018

About the author

Joris Bryon is the co-founder of dexter.agency, a remote team of conversion optimization specialists. The agency serves high-revenue e-commerce stores that are ready for continuous growth. With nearly 1000 A/B tests under his belt, Bryon wrote Kill Your Conversion Killers to help all the online stores he hasn’t worked with (yet). Along with keeping his hands in day-to-day client projects, he regularly lectures on optimization at the University College Ghent in Belgium. His ultimate goal is to spend more time traveling, learning and teaching. Bryon and his wife live in Valencia, Spain.