Benchmarking the User Experience

by Jeff Sauro

Benchmarking the User Experience is a practical book about how to measure the user experience of websites, software, mobile apps, products, or just about anything people use. This book is for UX researchers, designers, product owners, or anyone who has a vested interest in improving the experience of websites and products. In this book, Jeff uses practical examples to illustrate what benchmarking is and how you can use this technique to measure users’ experiences. Jeff uses many examples of actual studies conducted by MeasuringU to give the reader constructive information that will help formulate and/or understand your benchmarking studies, which ultimately helps you understand your audience and customers.

Genres: Design, Nonfiction, Research

334 pages, Paperback

Published June 25, 2018

Reviews

[Arnold Saputra · Rating 3 out of 5]

Great book but not for BEGINNER. Had a vast amount of jargon & terms that can make you confused if you're not familiar with it. There's also too many hard selling the MeasuringU which is not an industry standard tools for measuring UX.

Besides that, this is a good book of you want to learn about qualitative and quantitative research. It's worth to look back again and reread again.