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Principles Of Microeconomics

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Principles of Microeconomics 7th edition caters for a single semester introductory unit in Microeconomics. The latest edition of this text continues to focus on important concepts and analyses necessary for students in an introductory economics course. In keeping with the authors’ philosophy of showing students the power of economic tools and the importance of economic ideas, this edition pays careful attention to regional and global policies and economic issues, such as climate change and resource taxation.

* Discusses microeconomic reform throughout the chapters on firm behaviour and industrial organisation, rather than as a separate topic
* Teaches students about the differences between price and quantity competition in oligopoly, and makes the latest game-theoretic thinking on these issues accessible to introductory economics students
* ‘Frontiers of microeconomics’ chapter goes beyond standard microeconomics to examine cutting-edge issues such as the role of information, political economy and behavioural economics; all of which help explain more of what happens in the real world

584 pages, ebook

First published January 1, 2008

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About the author

Joshua Gans

35 books20 followers
Joshua Gans is a Professor of Strategic Management and holder of the Jeffrey S. Skoll Chair of Technical Innovation and Entrepreneurship at the Rotman School of Management, the University of Toronto (with a cross-appointment in the Department of Economics). Joshua is also Chief Economist of the University of Toronto's Creative Destruction Lab.

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Profile Image for Millie Muroi.
76 reviews1 follower
July 1, 2018
Super well written and a must-read for anyone interested in any of the social sciences and human behaviour. Well-researched with relevant contemporary examples and relatively easy to follow along with (especially if you're undertaking an Economics unit). From explaining how Ford's $5 wages actually raised profits to discussing why attractive people tend to be paid more, the authors have done an amazing job at delivering engaging content.

The one section I did find slightly irksome was titled "Economics of Discrimination". Whilst I found it really eye-opening to learn how competitive markets were a "natural remedy for employer discrimination" (essentially, those firms that hire 'cheaper' workers who are discrimated against by others, will accumulate more profit and multiply, pushing discriminatory firms out of business), it did seem that Gans and co. were a little too optimistic when it came to the extent to which their mechanism solved the problem.

That said, there's a generally great awareness of the limitations of economic models and the need for a balanced interdisciplinary approach in addressing societal problems such as poverty, environmental degradation and inequality. Indeed, I'm afraid that intriguing textbooks and econs units are converting me from an arts to a commerce student😬 Quelle galère!
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