THE GOOD GUYS story started in 1952, when a young man withdraw all his savings to open a small shop in Essendon, Melbourne. Ian Muir had a vision of the future in the electrical appliances industry. He was ambitious and clear headed in such matters as controlling stock, caring for staff and establishing a growth pattern. Soon he had three stores, then four then a decade later he could advertise Muire’s – The Mightiest in the North, and later Mighty Muir’s. In the beginning new world of TV sets, washing machines, refrigerators, dishwashers, stoves and a host of small appliances. Ian Muir’s meticulous planning and careful staffing helped him survive hard times and cut-throat competition. Muir’s was a true family business: Ian’s wife Joan became an early director; his daughter Carolyn worked in the business and operated motels, and his accountant son Andrew would oversee a new era of expansion from the mid-1990s. … Muir’s became The Good Guys and expanded to all Australian states, morphing into a mega business of over 100 stores, and oustripping all other electrical retailers to become the market leader. The Good Guys is a story of people, big characters and hard workers, all focused on a common goal.