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Create Demand and Stop Chasing Business: Secrets of a Top Real Estate Producer

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Ron Howard knew he would never be good at cold calling, door knocking or chasing business. He developed an alternate route to achieve the #1 rank in his market, selling over 500 homes last year-and he's not even a foreclosure agent. In Create Demand and Stop Chasing Business, top real estate producer Ron, shares his simple, but powerful tips on how to build your business without the chase.

A Realtor honored by the Daily Record as one of Maryland's most influential people due to his non-profit work, Ron shares concepts that helped him become one of the top real estate teams in the country, as ranked by The Wall Street Journal. Through stories, humor, and dozens of practical tips, he shows you how to focus on creating demand, so you can stop chasing business. In these pages, you'll

How to stand out with massive effort brandingHow to adopt a performance mindset and give true 110% effortHow to connect with people better through simple relationship-building scienceWhy you should focus on friends, not funnelsHow to fix your social media feedYou are surrounded by potential clients...but only if you stop chasing them away.

167 pages, Kindle Edition

Published July 17, 2018

73 people are currently reading
39 people want to read

About the author

Ron Howard

42 books105 followers

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5 stars
24 (58%)
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6 (14%)
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9 (21%)
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Displaying 1 - 9 of 9 reviews
619 reviews4 followers
December 30, 2019
The pilot outlook was new

Interesting thoughts as I think about making 2020 my best year ever and what needs to stay or go in my real estate world. Thank you for sharing your knowledge. I would have gave 5 stars but the jump from rock bottom to pilot school realtor was very vaugley discussed. Felt like the author must have had other monetary connections--dont know how he paid his bills for a few months. Books need to stop glossing over the hard parts.
2 reviews1 follower
January 17, 2021
Exactly what I was looking for

As a new realtor working on figuring out what I want my brand to be and building a business focused on being my most authentic self, this book lays the framework in a super knowledgeable & relatable way. For agents who don’t want to deal with cold calling and door knocking, this is the book for you! Well worth the price; a fantastic read!
Profile Image for Ed Barton.
1,303 reviews
July 21, 2021
Branding and Influence Basics

This book gives the agent an approach to build a personal brand and discusses the sales psychology of triggers and influence that are critical to understand. Weaving enough personal stories in to keep it interesting, there’s not a ton of “new” here, or but there’s enough “how” and suggested tools to make it a worthwhile read.
Profile Image for Eugene J Roy.
2 reviews
July 31, 2020
Great easy read. Helps refocus.

Great book that good information on how to structure your business as a business. Further provided guidance on becoming the business person that reflects professionalism. Community involvement and reconnect with people in building your business.
1 review
October 13, 2018
Must read

This book had great reviews. It was exactly what I,was looking,for .. Already working on my lead. The best part. Are the step by step ideas.
2 reviews
January 9, 2019
Light on Content Heavy on Antecdotes

Not much new in the book and way too many stories from his life. Read any other book and save your time.
Profile Image for Raymond W. Barton.
63 reviews1 follower
January 11, 2020
A different approach to the business that makes a lot of sense. Brilliant if you embrace.
4 reviews
January 17, 2020
Simple and Successful

Ron lays it all out in simple term. His proven methods for success fail only if you don't use them.
2 reviews
December 28, 2020
Excellent Resource

This is an easy read with no fluff to work through. Ron writes clearly and gives useful information. I am very pleased with the knowledge gained.
Displaying 1 - 9 of 9 reviews

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