Ron Howard knew he would never be good at cold calling, door knocking or chasing business. He developed an alternate route to achieve the #1 rank in his market, selling over 500 homes last year-and he's not even a foreclosure agent. In Create Demand and Stop Chasing Business, top real estate producer Ron, shares his simple, but powerful tips on how to build your business without the chase.
A Realtor honored by the Daily Record as one of Maryland's most influential people due to his non-profit work, Ron shares concepts that helped him become one of the top real estate teams in the country, as ranked by The Wall Street Journal. Through stories, humor, and dozens of practical tips, he shows you how to focus on creating demand, so you can stop chasing business. In these pages, you'll
How to stand out with massive effort brandingHow to adopt a performance mindset and give true 110% effortHow to connect with people better through simple relationship-building scienceWhy you should focus on friends, not funnelsHow to fix your social media feedYou are surrounded by potential clients...but only if you stop chasing them away.
Interesting thoughts as I think about making 2020 my best year ever and what needs to stay or go in my real estate world. Thank you for sharing your knowledge. I would have gave 5 stars but the jump from rock bottom to pilot school realtor was very vaugley discussed. Felt like the author must have had other monetary connections--dont know how he paid his bills for a few months. Books need to stop glossing over the hard parts.
As a new realtor working on figuring out what I want my brand to be and building a business focused on being my most authentic self, this book lays the framework in a super knowledgeable & relatable way. For agents who don’t want to deal with cold calling and door knocking, this is the book for you! Well worth the price; a fantastic read!
This book gives the agent an approach to build a personal brand and discusses the sales psychology of triggers and influence that are critical to understand. Weaving enough personal stories in to keep it interesting, there’s not a ton of “new” here, or but there’s enough “how” and suggested tools to make it a worthwhile read.
Great book that good information on how to structure your business as a business. Further provided guidance on becoming the business person that reflects professionalism. Community involvement and reconnect with people in building your business.