Visual Doing: A Practical Guide to Incorporate Visual Thinking into Your Daily Business and Communication

by Willemien Brand

After the success of 2017's Visual Thinking, the author noticed that people enjoy discovering how easy it is to use drawings in business communication. But they still have no guide to satisfy their desire to tell a visual story in a very simple way. That is why the author has now written Visual Doing. This book will fulfil this desire, not by drilling deeper into the advice in the first book, but by "undeepening" Chapters 3 and 4. These chapters, both about drawing in visual business settings, are now broken down into ready-to-implement skills and tools. Visual Doing will improve your visual craftsmanship and broaden your skillset. It's a practical and accessible handbook for incorporating visual thinking into your daily business and communication. The author leads you through a new range of exercises, techniques and subjects which will help you to tell your own visual story. It takes a look at these subjects from different "me as an individual", "we as a team" and "us as a company". It helps you to clarify complex information, pitch innovative strategies and foster a visual culture within your organisation. Learn how to show and share your ideas in a fun, clear and compelling way so you can inspire, engage and activate yourself and others.

Genres: Design, Business, Nonfiction, Reference, Psychology

200 pages, Paperback

Published March 12, 2019

About the author

Willemien Brand has turned her passion for drawing and design into her life's work. She graduated with distinction from the prestigious Design Academy Eindhoven and enjoyed an award-winning career as an industrial designer with ATAG before setting up the successful visual communication company Buro BRAND with its labels Studio BRAND, BRAND Academy and BRAND Business. The longer she worked in design, the clearer it became to Willemien that drawing and visual thinking are powerful tools that can break down complex problems, engage employees and build bridges between businesses and their customers. Now she shares this passion with companies throughout the world as one of the leading figures in the visual communication revolution.

Reviews

[Quinn · Rating 5 out of 5]

This (and Brand's other book--Visual Thinking) are the two best books I've discovered while researching visual thinking. This is visual thinking applied to business applications, but not the old, stuffy, office applications. Visual thinking is how we are going to handle explaining in the future, but it is already ancient. Look at the work of famous engineers and architects and you'll see that visual thinking is not new, it's just reaching a bigger audience.
The book, Visual Thinking, came first, and this book (you don't have to have read the other one first) simplifies chapters 3 and 4 in the other book. It focuses on bringing thinking into your hands and onto a piece of paper (or a screen.) There are exercises and techniques, examples and explanations. You can build your own visual vocabulary (great for people who fear the traditional "drawing') and see how effective it is. A really great book.

[Miguel Pinto · Rating 5 out of 5]

this is a good book if you want to get some practice on using visual language in work.
this book besides giving you the 1o1 of sketch noting, it also gives sound strategies on how to improve your work using visual metaphors.
If you are a cx/ux practitioner I totally recommend it

[Tessa · Rating 3 out of 5]

3 stars: nice, but not really what I was looking for.

The information: the information in this book was nice, but not necessarily what I was looking for. The first part focusses on how to draw, and basically tells us the rules of graphic design. Which is all nice, but since I'm a graphic designer, I knew most of it already. The stuff in the middle, about visual note-taking and using it in meetings, was really interesting. The last part was about using it in a whole bunch of different meetings, most of which I've never been in, so that wasn't really appliccable to my job (yet).

The readability: the information was divided into nice little chunks, and especially because it was riddled with sketches, it was very readable.

The structure: like I said before, the book stars small ("how do I sketch a stick figure") and zooms out to the big picture ("how do I use drawing within my organisation"), which is, I think, a very logical structure.

Best part: the parts that showed a lot of examples.

[Krisada Visoodsak · Rating 5 out of 5]

Good idea for visual thinking and doing let a practice with visual workbook..

[Amy-Jean Burns · Rating 4 out of 5]

Practical and visual (of course) tips that apply to those in decision making positions in business. Really enjoyed applying some of the frameworks to my current place of work

[Obeida Takriti · Rating 4 out of 5]

لا يعلمك هذا الكتاب الرسم فقط بل يعلمك كيف ترسم، كيف تنظم رسمك ليفهم الناس، وكيف تستعد قبل كل ورشة عمل..
ممتع ومليء بالتمارين التي يمكنك القيام بها لدفع قدرتك على الرسم..

[Daniel Hollands · Rating 3 out of 5]

I didn't get on with this one as much as I did the first book in the series. I don't think the advice within it is bad or wrong, just didn't resonance with me quite as much.

[Kristen · Rating 1 out of 5]

I can't even believe this is a book.