Summary: Confessions of an Advertising Man by David Ogilvy

by Chase Adams

Confessions of an Advertising Man is a 1963 book by David Ogilvy. It is considered required reading in many advertising classes in the United States. Ogilvy was partly an advertising copywriter, and the book is written as though the entire book was advertising copy. It contains eleven How to Manage an Advertising Agency How to Get Clients How to Keep Clients How to be a Good Client How to Build Great Campaigns How to Write Potent Copy How to Illustrate Advertisements and Posters How to Make Good Television Commercials How to Make Good Campaigns for Food Products, Tourist Destinations and Proprietary Medicines How to Rise to the Top of the Tree Should Advertising Be Abolished? In August 1963, 5000 copies of the book were printed. By 2008, more than 1,000,000 copies had been printed.

Genres: Business

28 pages, Paperback

Published July 31, 2018

Reviews

[Oliver · Rating 5 out of 5]

A very good book, amazing how David considered a lot of the stuff I think is common sense marketing advice (that does not well known or well-actioned advice.)

I'm sure he pioneered a lot of it.

This audiobook was a short and concise listen, already listened to it twice, super good.