This book is a disaster of organization. Here's what the book's organization feels like: Imagine if you will an author writes down a bunch of ideas of things he wants to cover in a book. He takes a bunch of index cards and writes one idea on each card. Then he takes his stack of cards, and throws them up in the air - and the order they land in determines the book's organization.
OK, that isn't really fair. The book isn't that badly organized - there is a loose chronological focus of the book. But lordy - it is poorly organized.
Feinstein's goal is to look at the QB position, and to that end he interviews five QBs: young star Andrew Luck, veteran starters Joe Flacco and Alex Smith, journeyman Ryan Fitzpatrick, and rather oddly the long retired Doug Williams. The Williams stuff doesn't flow that well with the rest. Feinstein says in the intro that he wanted to get six QBs and wanted at least one minority QB - I guess he had trouble getting enough people willing to sit down with him.
The book largely tells the story of these QBs during the 2017 season (as well as a lot on them prior to 2017). So it's loosely chronological, but it keeps jumping around. I'll give one example: At one point we're told that the Chiefs started out 4-0, and were the last undefeated team in the NFL. Then, a few chapters later, Feinstein discusses how the Chiefs are 3-0, and then gives a multi-page recap of their fourth game. In and of itself, it's not a big deal - but this sort of thing keeps happening. He'll bounce around from there to here, and there really isn't any clear sense why he's jumping around. (Why not put the Chiefs's 4th game earlier?) For that matter, the book often repeats information previously shared - but it's not a reference back to older info. It reads like Feinstein forgot he already told you this stuff.
I get what Feinstein's trying to do: A lot of books have a loosely chronological structure, where you focus on themes or people more than a straight timeline. OK, that's what Feinstein's trying to do. Well, he's doing a really bad job of it.
You see, also muddling up this book but good is how short the chapters are - and how those chapters themselves are organized. You get 28 chapters over 334 pages - 12 pages per chapter. Each is pretty short. OK, that's fine - it can help an author focus on one particular theme then move onto the next one. But that ain't how Feinstein does it. Each chapter itself has 3-4 different topics. You'll get 3 pages on Alex Smith, then 2 pages on Ryan Fitzpatrick, then a few pages on some completely different QB (Kirk Cousins comes up a lot) then a few pages about some other league issue. Feinstein never talks about any issue for longer than three pages in this book. He's just constantly jumping around. So there's no sense of momentum or building or narrative. It's a bunch of nibs and nubs. It's a bunch of parts, never forming a sum total. This is why it's so frustrating when one chapter goes back in time prior to where Feinstein had been 40 pages earlier. You don't feel like there was any reason for the chronology to skip because you're not getting any themes or ideas or ... anything. It's just a haphazard pile of index cards throw together in little order.
Aside from the organizational matters, the book has another big problem: it doesn't really tell you anything new. It's just some reheated stuff about QBs. OK, there are some interviews, but they are also pretty generic. Ultimately, Feinstein has some interviews and game recaps, but he doesn't have any insights or points to share.
I gave this review three stars - but writing this review, I've talked myself into changing it to two stars. I'll say this for the book: it reads easy. But it's all empty calories.