This is a fascinating collection of articles that is aimed at the fashion/media student but which is just as stimulating and enjoyable to the general reader. I would, though, quibble about the title: is it really fashion *criticism*? Or just fashion journalism or writing?
While Granata is right to foreground the lack of status generally attributed to fashion writing, these pieces, selected from newspapers and magazines, do not interrogate or scrutinise either the terms of reference ('fashion', 'criticism') or really turn an eye back on either content or methodology in the way that, say, literary, film or art criticism does - there's no theorising, no self-analysis, no self-consciousness of what these individual pieces and writers might be doing. There's only a light historicised 'tradition' of what 'fashion writing' might be and do.
For example, one of the few articles by an 'outsider' to the fashion industry is Susan Sontag's 'Looking with Avedon' from 1978 which I'd expected to explicitly apply gaze theory to fashion photography (Laura Mulvey's seminal essay on the male gaze in visual culture having been published in 1975 during the second-wave of feminist theorising) but no, it's perhaps there as a covert underpinning to the piece, but the lack of any kind of engaged intellectual underpinning is what makes me mentally file these pieces as journalism but not criticism.
That said, the articles collected here (most of which are short pieces recognisable from their magazine origins) showcase wit, some excellent writing, knowledge of fashion and the industry, and the ability to think about fashion in terms of its cultural significance and the way it negotiates identity both for a group and the individual. Gender is often to the forefront (and the articles are attentive to constructions of masculinity as well as femininity, even androgyny which fashion has long embraced), as is race (great article from Bebe Moore Campbell on afro hair from Ebony in 1982). More recent articles from 2016-18 look at presidential fashion, for example, and the loss of the tie as men in politics try to convey that they are also 'men of the people' - ditto, the rolled up sleeves look worked so well by Barack Obama.
So I'd absolutely recommend this to anyone fascinated by fashion and fashion writing, and the chronological arrangement offers an intriguing glimpse into how what we buy, fantasise over, desire and wear is so much more than just what we put on in the morning.
Thanks to Bloomsbury for an ARC via NetGalley