BOOMING BRANDS– INSPIRING JOURNEYS OF 11’MADE IN INDIA’ BRANDS

by Harsh Pamnani

In today’s changing, competitive and crowded marketplace, building an admirable brand has
become one of the toughest and most important tasks for entrepreneurs and marketers.
Moreover, many marketing strategies that used to work in the past are becoming obsolete
today. If you are looking for answers to burning questions such
* How were new age admirable brands created from scratch?
* How did these brands achieve popularity in a highly crowded and competitive market?
* How did entrepreneurs behind these brands identif y new opportunities and create
million-dollar markets?
Then Booming Brands is a gold mine of information that you can’t afford to ignore. The
lessons derived from the hard -earned success of these 11 Indian brands from multiple
industries and domains, can help you carve out your own journey and brand strategy.


Testimonials
"Using journeys of remarkable Indian companies, Harsh Pamnani has written
an interesting primer on brand building. A highly relevant read." - Harsh Mariwala, Chairman,
Marico

"There are many 'Made in India' brands that are getting noticed at the global stage, but their
journeys are mostly unnoticed. Harsh has done a great job by bringing together these
journeys in form of referable case studies. Packed with wealth of ideas and learnings from
diverse businesses, this book is an essential handbook for anyone interested in understanding
how to create an admirable brand from scratch." -Ronnie Screwvala, Founder, UTV Group

Genres: Business

224 pages, Kindle Edition

Published July 20, 2018

Reviews

[Sanjana Koul · Rating 2 out of 5]

2/5. Only reason I read this book was the author himself came to SCMHRD college to inaugurate the book. Low quality content, non-informative and written about most talked brands. However, you're short of time and want to read about the evolving Indian brands, you can consider this to read.

[Soundarya Balasubramani · Rating 5 out of 5]

Harsh has done a great job of bringing out the stories of some of the biggest startups and companies in India in this book! When you hear a booming brand, you don't tend to notice the struggle they went through in the years that they grew from a one person to a thousand or more people company. He brings this out with not one, but 11 companies. Kudos to Harsh on working hard to get the stories out! Truly a herculean effort.

[Sulagna · Rating 4 out of 5]

For a detailed review go to http://www.diaryofabookgirl.in/2018/1...

Booming Brands by Harsh Pamnani is a Non-fiction, breaking down the formation mechanisms of 11 leading brands in India. The book includes brands such as BYJU's, FirstCry, Zomato, BookMyShow, Shaadi.com and 6 other brands. Harsh Pamnani has laid out the success stories of the CEO's and the Founders of these brands to give his readers a better perspective on how to boom their own brands.

The author has sectioned the book into 11 chapters, each of them dedicated to one brand. The chapters starts off with first-hand introductory advises from the author and then he goes on to describe the story of building of a brand from its scratch. The author deftly narrates the founders' struggles, then the initial success or the failure story, then the branding, then he talks about the investments and the fundings, then he talks about how the founders reached their target consumers and then the stable growth of the brands. In some of the brands such as Zomato, Jayashree, Elephant designs and Su-Kam, it was interesting to read about how the founders came up with their Start-up's names. In some (like Goli's Vada Pav), it was interesting to read about the comeback after an initially failed plan. The author deconstructs these success stories and presents them on a platter for instilling inspiration.

[Manmita Kamlapurkar · Rating 5 out of 5]

'Booming Brands' is a highly illuminating take on the the ups and downs of some of the most noteworthy, self-made 'Indian' brands. By encapsulating the journey of these brands in the form of awe-inspiring stories, the author has presented a unique and digestible way of getting to know the dirty process behind building a brand. This is an excellent way to make the faces behind these brands into tangible role models for India's highly vibrant, young population. This book is the perfect guide for that budding entrepreneur, and Harsh Pamnani has offered a gold mine. Other than being extremely well written, the book is replete with insight for those who want to get out there and do something worthwhile. For others, it offers nothing but motivation and inspiration!

[Neha · Rating 5 out of 5]

It's always encouraging to come across a book that discusses journies and success stories of people and brands who have made to the top. In this book, Harsh has very well described 11 such brands, wh0 have created their name in the marketplace and are contributing towards the betterment of the society. The book gives answers to most of the questions that are being faced by the young and budding entrepreneurs. the book has also covered the important aspects of brand building and has provided some brilliant case studies as well. A lot of hard work, research, and passion is being showcased by the author, which makes it an interesting read.

[Garima Chauhan · Rating 5 out of 5]

Harsh has done a great job of collating the incredible origin stories of these 11 Made in India brands. Unlike other marketing books, you won't find jargons or clichés here. The narrative is easy to understand and has a good flow. It's a book for everyone who is interested in a good origin story as well as becoming a successful Entrepreneur. We read a lot about International brands and how they made big in the world, but now its time to hear the stories of our very own Indian brands through Harsh's words. The caricatures on the front cover of the book give you an idea that this is not a very serious marketing book but a book for all to enjoy. Well done Harsh.

[Srijit Saha · Rating 5 out of 5]

We crib about how delightful would it be to be working with unicorns such as Zomato and Byjus, but lesser have we known the hurdles faced by them.
I LOVE NEW BRAND JOURNEY'S BUT NEVER HAD A INNER PEAK IN THEIR GREN ROOMS. No one tells us the reality of how they overcame the hurdles. It's only when I read this book I felt lucky to be close to them.

You have to constantly be in the learning mode and you can never get to a point where you believe you actually know it
-Deepinder Goyal( Founder of Zomato)

Transform your dreams; transform your ideas from nascent to people's choice
-https://insify.blogspot.com

[Smruti Hingnikar · Rating 5 out of 5]

This book is not only an insight into the success story of several entrepreneurs, but it also gives a boost to a lot of aspiring individuals who are somewhere held back to give their idea a try. Harsh Pamnani answers various queries regarding the market scenario, hurdles, and tricks used by the brands to be in the race. It also answers questions regarding the increase in the sales of their product, and how the millennial react to the change in marketing strategies. Overall, the book is both - an inspiration as well as a guide for the budding brands!

[Gaurav Athavale · Rating 4 out of 5]

Booming Brands– Inspiring Journeys Of 11 'Made In India' Brands by Harsh Pamnani is a beautiful book that explains major pointers for those who want to enter the world of entrepreneurship. By sharing stories about popular brands that were made in the country through an impeccable vision, this book can surely guide its readers and make them carve out their business plans with ease. A must-read for those who want to start a new journey to establish a well-known brand.

[Prabal Shukla · Rating 5 out of 5]

This book has been wonderfully written to bring out the nuances of these great Indian startups in a manner that takes you much beyond the normal journey of the startups. It would provide you insights, motivation and managerial perspectives on these startup journeys. So, if you are looking to indulge in some leisurely management read for your weekend management motivation and appetite, you must give this book a read.

[Vinothraj · Rating 1 out of 5]

A quick brush up on certain new-age big Indian brands.
Cons: Doesn't mention even one marketing/branding person involved, anything negative or struggles over controversies.

P.S. Murugan Idli is not from Chennai, but was founded in Madurai.
P.P.S. What is this fascination with calling someone a 'Tamil Brahmin'.
P.P.P.S. Over half the reviews of the book on goodreads that are 5 stars, are by people who have only ever written 1 review.

[Sunny Mathai · Rating 4 out of 5]

It's well written and explained by harsh sir , all the particular about different brands and it is interesting primer of brand building which give us a insights about emerging brands in India as it's great book to read as well to keep and it's a great book for all the people who are persuaing their career in marketing specially

[Zafeer Akbar · Rating 5 out of 5]

The book runs through several intricate details of maneuvering a product/service/entity from its stage of inception to development into a recognized brand. The examples of top-notch brands in India serve as a practical point of comparison for emerging brands and entrepreneurs.

[Aeshwarya · Rating 5 out of 5]

This book is a complete knowledge about the entrepreneurial growth in India. It gives insights about how a brand is built from scratch and the ways marketing strategies have changed all this while. A definite read to know the stories of the big brand from India.

[BAIBHAV ANAND · Rating 5 out of 5]

Well researched book and the case studies are vividly written. Pertinent insights in the backdrop of dynamically changing branding strategies in India, where every moment new ones are put to test and older ones loose their sheen. Treasure trove for information for budding entrepreneurs like me.

[Panchali Mallik · Rating 4 out of 5]

This book was a rather interesting read. It is very informative and discusses key strategies adopted by leading brands to get ahead of curve. Information compiled in this book can help market players create winning strategies for future.

[Mukta · Rating 4 out of 5]

The book carefully narrates inspiring stories of risks that turned into successful brands. It is a compendium of narratives, which inspires a leap of faith to follow your passions and turn it into winning game.

[Varsha · Rating 4 out of 5]

Great work penning down the success stories of some of the most inspiring self-made Indian brands, Harsh! An easy-to-follow guide about what needs to be done for budding enterprises to succeed in the business world and a beautiful source of inspiration and motivation for all.

[Salwin · Rating 5 out of 5]

the book was very well written keeping in mind the struggle that each entrepreneur has to go through. Definitely a must read! Impeccable language and a beautiful way of explaining the thoughts. ample amount of guidance and tips that comes handy to each one in its own way. definitely a 10/10!

[SHVETAL · Rating 3 out of 5]

The book is definitely a good compilation of multiple success stories of Indian entrepreneurs. It is interesting to know about their journeys and equally fascinating are the gimmicks they had initially used to push their businesses. Truly inspiring !

[Abdul · Rating 5 out of 5]

Anyday must read for an MBA marketing guy or an entrepreneur, I can assure that you won’t regret start reading this 245 page well researched craft.

Got to know that Volume 2 is out, but couldn't go through it yet, but I am sure it will be a perfect sequel for the first.

[Rakesh Mohan · Rating 5 out of 5]

Nice book on branding

[Sudhakar Pandey · Rating 5 out of 5]

Nice book

[Unboxing Perspectives · Rating 4 out of 5]

A really good book for insights of a new business looking to find its place in this competitive world. We can always learn from the mistakes and use some of the useful tips. Wonderful tips focused on one expert technique of the organization as each one is different with its own niche.

[Anuradha Goyal · Rating 3 out of 5]

Detailed Review - https://www.anuradhagoyal.com/booming...

[Rutuja]

Harsh has collected the journeys of many Indian brands that are getting recognition at the global platform. Their strenuous journeys to achieve the recognition in the crowded market is encompassed in the Booming Brands.

[Pubali Neogy]

In today's cut throat business environment, companies need to focus on branding to create a spot for themselves. It can help them surge ahead of competition in an overcrowded marketplace. Booming Brands talks of how 11 companies leveraged astute branding strategies to stay ahead of competition. It makes for an informative read particularly for budding businesses looking to expand footprints. For others too, it can prove to be an interesting book. Must read.

[Debarghya]

Well, someone who is interested in business and dream of formulating a brand, should this book! Tonnes of information provided based on the real life experiences will surely make you smile. After reading this book, one will have better understanding about entrepreneurship.

[Raginee Sarkar]

It is said, "Journey is more important than the destination". The journey that I went through along with this book not only taught me many things but also gave me a new direction to look at my nation and its developments from a new perspective. The transformation of India from a developing country to one giving equal competition to top nations made me feel proud. I would recommend this book to my friends and colleagues for enlightening them in the world of business and branding.