Mary Quant

by Jenny Lister (Editor)

Mary Quant (b. 1934) was an icon of her generation and the personification of 1960s “swinging London.” This book, published to accompany a landmark exhibition at the Victoria and Albert Museum, London, declares that she revolutionized and democratized fashion, creating fashion for everyone. It explores her then-subversive approach, setting her contribution in the context of British, European, and American fashion in the 1950s and ’60s. It surveys Quant’s life story—her art school background, the development of her retail business, and how she positioned herself as the face of her brand—before exploring the impact her brand has had on fashion, which is still seen today. Written with full access to Quant’s own archives, the book’s many illustrations include period photographs as well as new photography of her mod miniskirts and other designs.

Genres: Nonfiction

256 pages, Hardcover

Published May 28, 2019

Reviews

[Marina · Rating 5 out of 5]

Shortly before the pandemic, I went with my best friend to the Mary Quant exhibition at the Victoria and Albert Museum, London. What a great day we had! What an amazing exhibition!
This book is a substantial hardback with loads of photographs of Quant’s designs and collaborations; most notably, her mini-dresses, which were synonymous with the sixties and the ‘London look’.
Just as when I was at the exhibition, I didn’t read every word of the book- I wasn’t particularly interested in the biographies of Quant and her business partners- but there were many interesting sections about retail, advertising, photography and diversity in models (not much of that tbh.)
Not only is this book a visual treat; for me, it’s a great reminder of a time that now seems so far away- and I don’t mean the ‘swinging sixties’!

[Sara Aye Moung · Rating 4 out of 5]

Fascinating. A great follow up to a great exhibition

[Deven Kirby · Rating 5 out of 5]

This book gives such a great history of Mary Quant. I learned so much about her and the 1950-the 70s. This book also includes great images of her work, both period images and current photographs of her garments. A must-read if you are interested in fashion.

[Chloe · Rating 4 out of 5]

A really good book of essays which accompanied the exhibition.

[Gail · Rating 5 out of 5]

Queen of flower power - if you love fashion & traveled to London in particular you’ll love this