Omnichannel Retail: How to build winning stores in a digital world

by Tim Mason, Miya Knights

According to many reports, the physical retail experience is in crisis as more and more consumers shift to internet shopping. Despite this, the majority of global purchases still happen offline, from 90% of sales in the US through to 92% of sales in the UK and 94% in China. The big change is that today's shopper seeks content and advice online before buying in store. Omnichannel Retail celebrates all the advantages of the physical shopping experience, from its sensory selection through to try-before-you buy, and its potential for providing an instant and profitable retail solution, while explaining the imperative of bringing the power of digital and an omnichannel experience to everyday shopping.

Connecting the digital customer to the physical customer, Omnichannel Retail delivers a wealth of opportunities for the bricks and mortar store, including an enhanced customer journey, effortlessly tailoring specific products to a particular customer, exploiting surge pricing, upselling lucrative products and above all, building real, and profitable, relationships with your best customers. Based on over thirty years in loyalty marketing, Tim Mason diligently addresses the challenges facing retailers, providing tangible and proven solutions to capitalize on the changing retail landscape.

Genres: Business

224 pages, Paperback

Published April 30, 2019

Reviews

[Alex Campbell · Rating 2 out of 5]

A promising premise derailed by the author's persistent attempt to advertise businesses in which he has a stake, Omnichannel Retail was a fairly painful read. There's useful points within, such as the idea of stretching vs thanking customers, and ideas on data utilisation, but nothing that can't be found elsewhere.

[Susie · Rating 5 out of 5]

I enjoyed this, great insight into retail with real life case studies.

Thank you NetGalley for my complimentary copy in return for my honest review.

[Darya · Rating 5 out of 5]

Very comprehensive and easy delivered multichannel digital journey for retailers. One of the biggest examples in the book is the case study of Tesco (author used to work for this retailer), and other interesting retail examples are available as well. I like the case study of Tesco because it shows the journey from the offline transactional retail model to digital customer focused personalized business structure. Many transactional retail models like shops, cafes, restaurants are in a digital while however disruptive startups like Deliveroo, JustEat etc. help them to find a digital way to their customers. The examples from the book are great ideas which can be implemented in your retail business today.