Successful Employee Communications: A Practitioner's Guide to Tools, Models and Best Practice for Internal Communication

by Sue Dewhurst, Liam Fitzpatrick

Communicate change effectively and bring stability and clarity in difficult situations through insight and lessons from global brands including Unilever, John Lewis, HSBC, and KPMG, with this essential guide for anyone responsible for managing the communications around employee engagement, motivation, retention, and change management.

Communicating a company's goals, strategy, and tactics, change processes and brand values effectively within the workplace, makes a real difference to the success of any business. When handled professionally, it will have a positive impact on employee engagement, organizational culture, and performance.

This new book written by leading PR and internal communications experts shares the exclusive stories of leading practitioners across sectors and industries, including manufacturing, telecoms, pharmaceuticals, professional services, FMCG and more, to demonstrate the tools, models and practices that have overcome a variety of challenges in a range of organizations.

Explaining how to make the case for internal communications at all levels
-Advice on how to set objectives
-Selecting the right communication channel
-The best way to deliver tough messages
-How to evaluate and collect effective data

Successful Employee Communications delivers an essential and easy-to-follow framework for delivering engaging communication strategies that work.

Genres: Business

256 pages, Paperback

Published June 25, 2019

Reviews

[Cynthia D · Rating 3 out of 5]

*** I received this ARC in exchange for an honest review. ***

You want to learn about communication in businesses? You’ll learn about it in this book, though I found it lengthy for the topic at hand and a very technical read. As an analyst, I want to better my communication with others, but found that this book did not really relate to what I was looking for.

[Chloe · Rating 4 out of 5]

Good practical tips for communications in the workplace. Change Comms and employee voice were covered well. Felt very up to date and relevant, and was honest about not being able to predict the future. The expert case studies of where other companies are doing good things really sparked ideas and inspiration.

[Kelly · Rating 4 out of 5]

I read and reread this and found it a very useful tool as I work in communications. They clearly have alot of experience in the sector and I like that they used case studies of various companies to illustrate approaches. I would recommend this to those working in internal communications.

[Annarella · Rating 5 out of 5]

Another very useful and interesting book, full of interesting ideas and full for thought.
Highly recommended!
Many thanks to the publisher and Netgalley for this ARC, all opinions are mine.