While I love everything that has to do with space era (which, sadly, isn't anywhere in the observable future, since something went wrong at some point, somewhere), business, innovation, new tech, daring business undertakings, etc etc... But, somehow, this book, even though it's supposed to combine all of this, didn't click with me.
Instead, I felt like I was reading a monstrously overblown article from some newspaper. Some ingredients were missing. I do appreciate that the facts were all right-ish, they did this, invested that, the rocket blew up, another one returned and had legs, the citric acid was important, blah blah. Something was still missing, some core details, backgrounds in other places. It felt like the author was preoccupied with stuff other than what he wrote. Many things felt to be edited out.
Overall starting rating: 5 stars
+1 star: space and business
-1 star: disjointedness and overall bad, no, horrible structure.
-1 star: things that felt edited out
-1 star: unimportant or maybe important details left hanging
+1 star: facts used, hallelujah
-1 star: abruptness of topics changes and the overall journalist approach to writing, the whole read as unfinished draft.
Final rating: 3 stars.
Q:
“Paul, isn’t this better than the best sex you ever had?” Branson asked him, as the spaceship climbed higher.
“If I was this anxious during any kind of interpersonal activity, I couldn’t enjoy it very much,” Allen thought. (c)
Q:
AND SO THE moon. Again, the moon.
The greatest achievement in the history of humankind, revisited. Only now, so much time had passed that the twelve Apollo astronauts who had walked on the lunar surface were dying off, one by one.
James Irwin, Apollo 15, was the first to go, in 1991.
Alan Shepard, Apollo 14, died seven years later.
Pete Conrad, Apollo 12, passed a year after that.
Then Neil Armstrong, Apollo 11.
Then Edgar Mitchell, Apollo 14.
In January 2017, Gene Cernan, Apollo 17, the last man to walk on the moon, died. (c)
Q:
“We believe space mining is still a long way from commercial viability, but it has the potential to further ease access to space and facilitate an in-space manufacturing economy,” an analyst for Goldman Sachs wrote in a note to investors. “Space mining could be more realistic than perceived… a single asteroid the size of a football field could contain $25 billion to $50 billion worth of platinum.” (c)
Q:
Google executives Larry Page and Eric Schmidt invested in Planetary Resources, which planned to mine asteroids. Filled with precious metals, the asteroids are the “diamonds in the rough of the solar system,” Eric Anderson, the company’s cofounder, told CNBC.
Asteroids have “rare metals, industrial metals and even fuels,” he said, “so we could create gas stations in space that would enable us to travel throughout the solar system just like Star Trek.” (c)
Q:
FOR WEEKS, MUSK and a small SWAT team of SpaceX employees had spent their Saturdays working on the Mars architecture, and the presentation. But they seemed to overlook a key detail—the Q & A session that would follow.
…
Another guy told Musk he wanted to give him a comic book about the “first man on Mars, just like you.” But he couldn’t get by the guards protecting the stage, and asked, “Should I just throw this onto the stage?”
Then there was the woman who asked, “On behalf of all the ladies, can I go upstairs and give you a kiss, a good luck kiss?”
Musk shifted stiffly as the crowd started whooping and hollering, as if at a brothel.
“Thank you,” he offered, awkwardly. “Appreciate the thought.” (c) Why is this an issue, really? Q&A sessions can include lots of weirdness and still not be a doozy. This one definitely wasn't, so what was the author trying to tell in this paragraph?
Q:
For all its accomplishments, NASA could no longer lay exclusive claim to the title. The space shuttle program had been a compromise that didn’t deliver on its goal of providing reliable, low-cost access to space. It was pricey and dangerous, taking the lives of fourteen astronauts. Bush’s Constellation program, which was supposed to take humans back to the moon, had been killed. NASA’s replacement program, which was supposed to get to Mars, didn’t seem within decades of doing so with the overbudget, behind-schedule SLS rocket and Orion spacecraft.
Musk, then, filled a void that was larger than his space company. (c)
Q:
They were a mix of marketing and fantasy that went viral, a sign of the emergence of a new leader in human space travel. (c)
Q:
Investors, long leery of the risky industry, started to wade in. In 2014, the global space economy totaled $330 billion, a 9 percent jump from the previous year and up from $176 billion in 2005, according to the Space Foundation, a nonprofit space advocacy organization. In 2015, Google and Fidelity invested $1 billion in SpaceX, backing another of Musk’s ventures: a bold plan to build a constellation of thousands of small satellites that would swarm over Earth, beaming the Internet to remote parts of the world. (c)
Q:
For decades, the engine was the most important part of the rocket. But this rocket had something altogether different, something that had not been necessary before.
This rocket had legs. (c) And? What for, how did it fit into the design, what was it about, why was it needed, did it improve anything? Ugh!
Q:
SpaceX had demonstrated it—Pad 40 alone was a master class in creativity, not to mention the innovative ways it had built its rockets in-house. What, she wanted to know, was Blue Origin’s secret?
The answer, in part, was citric acid.
For a while the company had been using a toxic cleaner for its engine nozzles, which it intended to reuse. But that cleaner was expensive and difficult to handle—it had to be used in a separate, clean room because it was so toxic. Then someone discovered that citric acid worked just as well. So, the company started buying it by the gallon, an easier, less expensive solution that worked better.
“Now I’m the largest purchaser of lemon juice in the country,” (c)