Pharmaceutical Marketing: Principles, Environment, and Practice

by Mickey C. Smith, Bruce R. Siecker, James Greg Perkins

Sixteen chapters by researchers in academia and industry identify the principles of marketing pharmaceutical products, describe the environmental factors influencing their application, and examine the implementation of these principles in actual practice. Marketing elements like pricing, research and development, promotion, place factors, and the c

386 pages, Hardcover

First published January 1, 2002