Branded: Prepare for a Successful Brand Management Career

by Shrikirti Mahesh

The multi-trillion dollar Consumer Package Goods (CPG) industry runs on one brands. And who controls those brands? Brand managers and Associate Brand Managers (ABMs). Behind all the shiny packaging and romance copy, a virtual army builds, maintains, and grows the brands you know and love. And every successful army needs a great leader. Right out of business school, ABMs will begin training as leaders of their brands. This book aims to prepare would-be interns and full-time ABMs on how to succeed in brand management by covering the most important translating analytics; leading cross-functional teams; developing compelling decks; running the P&L; and more. This book is an in-depth look at the real world experiences and skills needed to win at brand management.

155 pages, Kindle Edition

Published August 10, 2018