Join Bill Bonney, Matt Stamper, and Gary Hayslip and contributing scholars for this next volume in the 15 time award winning series as they discuss current research regarding the challenges of the world of cybersecurity and its effects in and on the marketplace. This volume contains research shaping the conversation regarding what the future may hold to protect businesses and consumers regarding the perils of digital technology. As you read the pages ahead, we ask you to ask “What should I be doing to make a safer cyber world?” This is critically important if we’re to reap the benefits promised in this new digital age. The continually emerging world of digital technology offers many significant challenges to the world of higher education. While digital technology offers the ability of education to expand its reach beyond traditionally served on-ground communities, offering convenience comes with a price. A question considered by the authors of this article considered was whether the potential ramifications impacts on integrity and ethics within post-secondary education is worth the price to be paid for the unintended cost and consequences. Literature supports that a truth discussed was that online learning is not a fad; online learning is an educational modality that requires educators to learn to manage a new era of unethical behavior in academia. The focus of this chapter was to explore the refractive thinking of the next generation of ethical dishonesty and cybersecurity faced in this new digital age. Marketing