Behavioral Economic Method Solves Consumption and Productivity Challenges ?

by Johnny C.H. Lok

This book researchs this question? (1)Can apply behavioral economy theory to assist large organizations to predict consumer behaviors and raising employee efficiency? Whether can apply behavioral economic method to raise productivity, service performance in organizations and predict consumer individual emotion in consumption market. I write this book aims to explain whether behavioral economy methods can be attempted to solve how to raise productivities challenge in organizational situations as well as how to predict consumption behaviors challenges.

426 pages, Paperback

Published June 2, 2018

About the author

Johnny C.H. Lok's work focuses on the relationship between behavioral economics and consumer psychology.